The Daily Mirror- Boris Johnson

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15 Terms

1
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What does the yellow text in the headline of the Daily Mirror connotate regarding Boris Johnson?

Danger and an untrustworthy representation of the PM.

2
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How does the choice of image contribute to Johnson's representation in the article?

The dark background emphasizes Johnson's smug expression, portraying him negatively.

3
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What effect does using ‘Boris Johnson’ instead of just 'Boris' have on the perception of him?

It presents a formal mode of address, making the situation seem more serious and Johnson appear like a naughty schoolchild.

4
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What does the phrase 'ZERO SHAME' suggest about Boris Johnson’s actions?

It implies a lack of consequences for his actions and highlights the seriousness of the situation.

5
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How does the design of the headline create a countdown effect?

The yellow color of 'ZERO' suggests a countdown, reminiscent of thrillers and action films.

6
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What does the front page's focus on Boris Johnson signify?

It connotes the importance of the story and provides an exciting mode of address for the audience.

7
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What representation is constructed through Johnson's mid-shot and smirking face?

It suggests that he has no shame and lacks embarrassment about his scandals.

8
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How does the lexis 'refuses to quit' characterize Boris Johnson?

It suggests he is unreliable and reinforces a negative image of him.

9
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What connotation does the color red have in the context of the Gray Report Fallout?

It signifies danger and seriousness.

10
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What does the list of issues and scandals indicate about Boris Johnson's behavior?

It suggests he has been getting away with misconduct for too long, portraying him as a petty criminal.

11
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How does Johnson's suit contrast with the description of his actions?

The professionalism of his suit conflicts with his untrustworthy behavior, presenting him as a hypocrite.

12
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What intertextual references does the 'Zero Shame' front page make?

It refers to action films, using bold sentences and straightforward language.

13
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Which audience does the Daily Mirror primarily target with its affordable price?

The working-class audience.

14
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What does the slogan 'the heart of Britain' imply about the Daily Mirror?

It suggests that the newspaper is of great value to British people and plays a fundamental role in their lives.

15
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How does the font style and color scheme of the Daily Mirror present its content?

It presents the content as simple, straightforward, and eye-catching.