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accuracy
using a tool makes the measuring more precise
case study
in-depth analysis of a single event, situation, or individual
code of ethics
a set of guidelines established by the American Sociological Association for ethical research and scholarship in sociology
content analysis
applying a systematic approach to record and value information gleaned from secondary data as it relates to the study at hand
correlation
when a change in one variable coincides with a change in another variable, but does not necessarily indicate causation
Debunking
looking beyond the obvious to expose falseness by examining merit, logic, and evidence
dependent variables
a variable changed by other variables
empirical evidence
evidence that comes from direct observations, scientifically gathered data, or experimentation
Ethnography
participating and observing thinking and behavior in a social setting
Experiment
the testing of a hypothesis under controlled conditions
field research
gathering data from a natural environment without doing a lab experiment or a survey
Hawthorne effect
when study subjects behave in a certain manner due to their awareness of being observed by a researcher
Hypothesis
a testable educated guess about predicted outcomes between two or more variables
independent variables
variables that cause changes in dependent variables
interpretive framework
a sociological research approach that seeks in-depth understanding of a topic or subject through observation or interaction, not based on hypothesis testing
Interview
a one-on-one conversation between the researcher and the subject
literature review
identifying and studying all existing studies on a topic to create a basis for new research
nonreactive research
using secondary data without direct contact with research subjects or influencing behaviors
operational definitions
specific explanations of abstract concepts that a researcher plans to study
participant observation
researcher immerses in a group or social setting to make observations from an 'insider' perspective
Population
a defined group serving as the subject of a study
primary data
data collected directly from firsthand experience
qualitative data
non-numerical, descriptive data often subjective and based on natural setting experiences
quantitative data
data collected in numerical form that can be counted and analyzed using statistics
random sample
study's participants randomly selected to represent a larger population
reliability
a measure of a study's consistency in being replicated
Samples
small, manageable number of subjects representing the population
scientific method
scholarly research involving asking a question, researching sources, forming a hypothesis, designing data collection, gathering data, and drawing conclusions
secondary data analysis
using data collected by others and applying new interpretations
surveys
collect data from subjects responding to questions about thinking, behaviors, and opinions
Validity
the degree to which a sociological measure accurately reflects the topic of study
value neutrality
remaining impartial, without bias or judgment during a study and in publishing results