the digital divide

How many ppl in UK not used the internet?

2.2% 2025

What did Bojo pledge for UK?

• 100% of ppl in UK to have internet

• Bc there are inequalities in who uses new media

What are the 4 inequalities categories of those who use new media?

• Global

• Gender

• Age

• Social class

Global inequalities with new media

• Poor countries dont have access due to poverty/war, dont have money to build digital networks

• Global digital underclass

• 85% websites in English, cultural and language barriers

Shirky

• tools don’t get socially interesting until they get technologically boring

• When there are more connections!

Global - links

• great firewall of china (depend, weaponise media)

• All become journalists

• Couldn’t control people inside as they were facing in the wrong direction

• Has to shut down twitter

• Incels - echo chambers - Tommy Robinson march

Gender inequalities new media

• Men = positive attitudes, chat rooms, self confidence, entertainment use (not studying)

Gender - links

• bedroom culture

• Online gaming and abuse towards women including marketing and misogyny

• Men using anomities

• use for labour saving devices like air fryers

Age - new media usage

• Boyle - younger people grow up with internet at home, skl, everywhere

• Digital natives - tech savvy, grown up with media

• Social norms around media use (dinner table)

Social class inequalities - new media

• poorest social classes have least access due to affordances

• 65% of those who aren’t online are in the bottom classes

• Digital underclass = form of exclusion