C-4 Analytics Level 1 Certification

C-4 Services

What: Vehicle Specials and Incentive Management

Showcase your best offers and incentives.

We regularly update and optimize specials pages and creative

Why: Vehicles Specials and Inventive Management

Timely, compelling offers increase urgency and conversion.

Helps low-funnel shoppers make faster decisions; increases conversions

Deliverables: Vehicle Specials and Incentive Management

Specials page on site monthly - advised no more than six per month

What: SEO

Optimize your site for visibility in organic search. We handle on-site content/code so it ranks well on search engine results pages for relevant searches.

Why: SEO

Increases visibility to ready-to-buy customers without ad spend. Free Traffic.

Free traffic = long term ROI, improves brand visibility

Deliverables: SEO

One SEO Landing Page per month

What: Media Management and Placement

Strategically place paid digital media (search, display, video).  We target based on data and manage budgets for best ROI.

Keyword and intent-based ads on search platforms.

Built around core, brand, service, used, and conquest strategies

Why: Media Management and Placement

Avoid wasted spend; reach people when they’re ready to act.

High intent = great for conversions

Hitting the entire funnel

Deliverables: Media Management and Placement

No deliverables, but built around core, brand, service, used, and conquest strategies. Separate campaigns so budget is used effectively

What: Email Marketing

We build and send optimized creative based on segmentation. Targeted campaigns to re-engage and convert your database.

Monthly emails to CRM Database with offers, events or content

Why: Email Marketing

Drives return traffic, recaptures lost leads and promotes specials

Great reengagement tool for warm leads

Deliverables: Email Marketing

One eblast per month

What: Digital Video

Running and producing video ads on digital platforms:

CTV (Connected TV) - roku, apple tv, smart tvs or OTT (Over the top) - Netflix, hulu, Amazon prime Video

Why: Digital Video

Digital video builds trust, highlights inventory, builds branding and engagement

Deliverables: Digital Video

Offers video production services at extra cost

What: Conversion and Merchandising Optimization

Improve how vehicles and offers are presented.

Regular updates to slides, CTAs, landing pages, and merchandising strategy.

Reviewing your site to optimize conversion opportunities

Why: Conversion and Merchandising Optimization

Better merchandising = more clicks and more leads. A better UX leads to higher conversions

Deliverables: Conversion and Merchandising Optimization

Monthly UX audit, testing CTAs

What: Website Management

Keep your site fresh and high-performing. Adding homepage slides, updating the Specials page, adding new landing pages to the site, and improving merchandizing strategy.

Why: Website Management

A current, optimized site keeps shoppers engaged.

Our optimizations are based on data and are designed to encourage users to convert to leads by filling out forms and making inquiries.

Making changes you request, checking for errors or outdated info

Deliverables: Website Management

Monthly site audit, specials/homepage slides update, proactive updates not just reactive updates to your website

What: Social Media Management

Manage and grow your social presence. Optimized posts, paid campaigns, platform specific strategies

Why: Social Media Management

Builds engagement, improves your SEO and drives site traffic. Builds your local presence

Deliverables: Social Media Management

Organic content twice a week

What: Custom Creative Design

Fully branded, customized assets, banners, ads, emails.

Our in house team builds creative for performance and aesthetics.

Visual designs that highlight sales and offers

Why: Custom Creative Design

Professional, engaging creative = higher clitckthrough and trust

More attention and conversions, more professional and efficient

Deliverables: Custom Creative Design

Banners, homepage slides, ads

What: Local Business Directory Management

Ensure accuracy of your info across the internet. We claim and manage listing on Google, Yelp, Apple

Why: Local Business Directory Management

Helps SEO, builds trust, prevents losing leads to outdated info

Deliverables: Local Business Directory Management

Local listings, tracking, updating to phone numbers, website addresses, address, branding and hours of operations

What: Online Reputation Management

Improve your online review profile. We monitor reviews, respond and prompt happy customers to leave feedback.

Why: Online Reputation Management

Public response shows accountability and improves brand trust.

High star rating and recent reviews drive trust, responding prompts more reviews and shows you as a trustworthy brand. Responding to a negative review can help to show that you care about your customers.

Deliverables: Online Reputation Management

Three types of ORM of responses and recommendations. We might respond to only positive, both after your review or none

What: BDC Consulting

Measure and improve lead response handling. Mystery shops test automated email, personal email, phone call, text response. Clients are graded and recommendations are made to improve BDC performance.

Why: BDC Consulting

Fast and high quality can make or break a deal. We can help to identify exactly where improvement can be made. Competitor mystery shops can help to see what your competitors are doing.

Deliverables: BDC Consulting

One mystery shop a month

What: Strategic Media Planning

Help you choose where to spend your budget, custom strategy based on client goals. Based on data, sales, trends, competition and campaign ROI

Why: Strategic Media Planning

Spend smart, reach the right customer with the right message. Ensure that client goals align with execution. Weekly meetings to ensure that we are on the same page with where we want to go.

Deliverables: Strategic Media Planning

Regular strategy calls and planning

What: Third Party Lead Analyses

Evaluate the value of your third party leads. track performance, costs and ROI with no bias.

Why: Third Party Lead Analyses

Know where your leads are coming from and save money by knowing what works

Deliverables: Third Party Lead Analyses

Third party analysis audit reports