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What defines monopolistic competitive market?
Many firms, differentiated products, and relativley free entry and exit
Why is monopolistic competition subject to non-price competition?
Due to firms selling differentiated products, and is a key way for firms to attract customers without triggering destructive price wars
Advantages of monopolistic competition
Product variety
Consumer choice
Low barriers to enter and exit
Disadvantage of monopolistic competition
No efficiencies achieved
Excess capacity
Higher prices than perfect
Excessive spending on advertisement