5.4 Monopolistic Competition

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4 Terms

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What defines monopolistic competitive market?

Many firms, differentiated products, and relativley free entry and exit

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Why is monopolistic competition subject to non-price competition?

Due to firms selling differentiated products, and is a key way for firms to attract customers without triggering destructive price wars

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Advantages of monopolistic competition

Product variety

Consumer choice

Low barriers to enter and exit

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Disadvantage of monopolistic competition

No efficiencies achieved

Excess capacity

Higher prices than perfect

Excessive spending on advertisement