POLI 100 Mass Media

What is the main idea of Smith 12-1?

Modern democracies could not function without parties?

What is the main idea of Smith 12-2?

Incentives for moderation must be created for democracy to survive

What is the main idea of Smith 12-3?

Politics has become more divisive because more people use politics as an identity

What is mass media?

Means of communication that are technologically capable to most citizens

Why was mass media not possible in the early US?

Delivery was expensive and slow

Who has incentive to underwrite costs?

Parties did as mass media in the 1800s were partisan owned

Why did the Media gain independence in the late 1800s and early 1900s?

Improved tech and drop in production costs

Who replaced parties as advertisers?

Businesses who wanted to advertise

Why did partisan press start to fail?

Business advertisers wanted to reach the whole country

What were the ages of communication?

Golden age of newspapers through 1920s until the radio

What is the hypodermic model?

People where afraid that the news was going to tell people what to think

What are some limits to media power?

Americans prefer entertainment and already have political attitudes

What is motivated reasoning?

Subconscious bias towards a decision that conforms to what a person already believes

Why do people engage in motivated reasoning?

To protect their identity

What can media effects be characterized as?

Subtle and indirect

What is agenda setting?

Media’s ability to determine the importance the public places on issues

What is priming?

By covering certain issues, those issues are more prominent in peoples minds

What is framing?

The process by which a communication source, such as news organizations, defines a political controversy