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11 Terms

1
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Which of the following means that company's message drives people to fellaneed or want to buy a prod

Demand creation, shaping versus, over commercialization of society

2
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- is a representation of cultural group that emphasizes a traitor group of traits that may or may not communicate true representation of the group.

Strategy

3
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Is any advertising messagethat consumers believereflects the opinions, beliefs or experiences of an individual group, or institution.

Endorsement

4
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Verbal or written words in an advertisement that indicate exceptions to the advertising claim made are known as _ .

Disclaimer

5
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are the "should" and "ought' of behavior.

Ethics

6
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are frameworks for right actions and are primarily the domain of religion and philosophy.

Morals

7
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A brand a corporate or store name or a distinctive symbol that identifies the sellers brand thus differentiates it from the brands of other sellers is called

Trademark

8
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company that pays bloggers to pose as customers and post customer reviews online is using

Flogging

9
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Aims to influence behaviors that benefit individuals and communitiesfor the greater social good

Social marketing

10
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Controls for copyright protection are provided by the

United States Patent 3 Trademark office of the Dep of Commerce

11
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