1/10
Looks like no tags are added yet.
Name | Mastery | Learn | Test | Matching | Spaced |
|---|
No study sessions yet.
Which of the following means that company's message drives people to fellaneed or want to buy a prod
Demand creation, shaping versus, over commercialization of society
- is a representation of cultural group that emphasizes a traitor group of traits that may or may not communicate true representation of the group.
Strategy
Is any advertising messagethat consumers believereflects the opinions, beliefs or experiences of an individual group, or institution.
Endorsement
Verbal or written words in an advertisement that indicate exceptions to the advertising claim made are known as _ .
Disclaimer
are the "should" and "ought' of behavior.
Ethics
are frameworks for right actions and are primarily the domain of religion and philosophy.
Morals
A brand a corporate or store name or a distinctive symbol that identifies the sellers brand thus differentiates it from the brands of other sellers is called
Trademark
company that pays bloggers to pose as customers and post customer reviews online is using
Flogging
Aims to influence behaviors that benefit individuals and communitiesfor the greater social good
Social marketing
Controls for copyright protection are provided by the
United States Patent 3 Trademark office of the Dep of Commerce