Studied by 0 people
Looks like no one added any tags here yet for you.
acquisition
attracting and converting new customers
break even pricing
price where product will earn 0 profit
business buying process
selling service from B2B
Business portfolio
companies product, service, etc
buzz marketing
word of mouth
by-product pricing
secondary products resulting from the main product
competitive marketing intelligence
data about competitors
consumer insights
consumer behaviors
consumer markets
buy goods for personal use
crowdsourcing
surveying
cultural environment
social and physical setting
cultural factors
shared beliefs
culture
define a group by beliefs
descriptive research
accurately portray characteristics
differentiation
stand out
discount and allowance pricing
incentives to motivate sales
elastic demand
change in demand when there is a change in another economic factor, such as price or income
external stimuli
a change or factor originating from outside an organism's body that triggers a response or reaction within the organism, such as light, sound, touch, smell, or taste
factory outlets
a store in which goods, especially surplus stock, are sold directly by the manufacturers at a discount
high low pricing
is a retail pricing strategy where a company initially sets a high price for a product and then periodically offers significant discounts or promotions, creating the perception of a bargain for customers by alternating between high and low price points to stimulate sales
inelastic demand
demand for a good or service remaining relatively unchangedwhen the price moves up or down
internal stimuli
changes that occur within an organism's body that trigger a cellular response
interpersonal factors
elements that affect how people interact with each other
limited service retailing
a retail strategy where a store provides only a basic level of customer service, offering some assistance but not the full range of services like detailed product information or extensive personal shopping experiences, usually with the goal of keeping prices lower by minimizing operational costs
market offerings
product, service, or experience that a business provides to customers to meet their needs
market-skimming pricing
pricing strategy where a company initially sets a high price for a new product or service, and then gradually lowers it over time
marketing
the activity or business of promoting and selling products or services, including market research and advertising
marketing myopia
short-sighted business strategy that focuses on selling existing products
modified rebuy
a business buying situation where a company purchases a similar product from the same vendor but makes some changes to the order
omni-channel retailing
a business strategy that aims to provide a seamless customer experience across multiple channels, including physical stores, websites, social media, and apps
web rooming
a shopping practice where consumers research products online before buying them in a physical store
show rooming
the practice of visiting a store or stores in order to examine a product before buying it online at a lower price
