Digital Analytics Flashcards

Flashcards on Digital Analytics

Digital Analytics

The process of collecting, measuring, and analyzing data from digital sources such as websites or mobile apps.

Acquisition

Building awareness of your product or service and acquiring user interest.

Engagement

When your users interact with your business.

Monetization

When a user becomes a customer and makes a purchase.

Marketing Funnel

Shows the different stages of a customer journey.

Google Merchandise Store

An online retail store that sells branded products like T-shirts and coffee mugs. Uses analytics to gain insights into customer behavior.

Flood-It

Mobile gaming app. Analytics can show how users find the app and download it and user behavior within the app.

Main purpose of digital analytics

To help you understand your progress toward particular business objectives.