Mission statement
Summarises why a business exists and helps a company respond to change and make decisions that align with its vision.
Vision statement
It outlines the company's long-term goals and aspirations for the future in terms of its long-term growth and impact on the world.
Corporate objectives
They relate to the business as a whole. They are usually set by the top management of the business and they provide the focus for setting more detailed objectives for the main functional activities of the business
Strategic objectives
They are high-level and measurable goals outlining what an organisation wants to achieve, with a clearly defined deadline
Shareholder returns
The profit or loss from net share price change, plus any dividends received over a given period
Dividends
The overall appreciation in the stock's price per share, plus any dividends paid by the company, during a particular measured interval
Short-termism
An excessive focus on short-term results at the expense of long-term interests
Strategy
The strategic initiatives a company pursues to create value for the organisation and its stakeholders and gain a competitive advantage in the market
Tactics
The individual steps and actions that will get you there
Functional decisions
The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions
Balance sheet
A financial statement used in accounting
Assets
A resource of value that you own or lease that helps you run your business
Liabilities
The legal debts a company owes to third-party creditors
Statement of financial position
A financial statement that summarises a company's assets (what it owns), liabilities (what it owes), and equity (assets less liabilities) on a particular date
Consolidated balance sheet
A financial statement that presents the combined financial position of a parent company and its subsidiaries
Working capital
The money your business needs to be able to operate from day to day
Capital
The money used to build, run, or grow a business
Currency
A means of exchanging commodities and service
Exchange rate
The rate at which one currency can be exchanged for another currency
Emerging market
An economy that experiences considerable economic growth and possesses some, but not all, characteristics of a developed econom
Multinational business
A company that operates in its home country, as well as in other countries around the world
BRIC countries
It was designed to bring together the world's most important developing countries, to challenge the political and economic power of the wealthier nations of North America and Western Europe
CAD – computer aided design
The use of computer-based software to aid in design processes
CAM – computer aided manufacturing
The use of software and computer-controlled machinery to automate a manufacturing process
Sensitivity analysis
A financial modelling tool used to analyse how different values of an independent variable affect a particular dependent variable under a certain set of assumptions
Inventories
Any item of property held in stock by a firm, including finished goods ready for sale, goods in the process of production, raw materials, and goods that will be consumed in the process of producing goods to be sold
Mortgages
A loan used to purchase or maintain a home, plot of land, or other real estate
Debentures
A type of debt instrument that is not backed by any collateral and usually has a term greater than 10 years
Depreciation
An accounting method for estimating that decline over time
Income statement
A financial statement that shows you the company's income and expenditures
Ratio analysis
The analysis of various pieces of financial information in the financial statements of a business
Window dressing
A short-term strategy used by companies and funds to make their financial reports and portfolios look more appealing to clients, consumers, and investors
Labour or employee retention
An organisation's ability to hold on to its employees
Core competencies
The resources and capabilities that comprise the strategic advantages of a business
Research and development
Any activity that leads to the innovation of new products, processes, or services or improvements to those that already exist
Profit quality
The degree to which profit is likely to continue into the future, i.e. the sustainability of the profit
Employee engagement
The level of enthusiasm and dedication a worker feels toward their job
Balanced scorecard
A strategic management performance metric that helps companies identify and improve their internal operations to help their external outcomes
GDP – gross domestic product
Measures the monetary value of final goods and services—that is, those that are bought by the final user—produced in a country in a given period of time
Recession
A significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in production, employment, real income, and other indicators
Taxation
A percentage of income or spending paid by individuals and businesses to the government
Demography
The socio-economic characteristics of a population that businesses use to identify the product preferences and purchasing behaviours of customers
Migration
The movement of people, especially workers, between countries
Urbanisation
The increase in the proportion of people living in towns and cities
Ethical behaviour
Requires firms to act in ways that stakeholders consider to be both fair and honest
Barrier to entry
The high startup costs or other obstacles that prevent new competitors from easily entering an industry or area of business
Investment appraisal
The analysis done to consider the profitability of an investment over the life of an asset alongside considerations of affordability and strategic fit
Ethics
Implementing appropriate business policies and practices with regard to arguably controversial subjects
Fair trade
A system of trading with a developing country in which a good price is paid for their exports, and the people who produce the goods have good working conditions and are paid a fair wage
Sustainability
A company's strategy and actions to reduce adverse environmental and social impacts resulting from business operations in a particular market
Corporate (Social) responsibility
A company's strategy and actions to reduce adverse environmental and social impacts resulting from business operations in a particular market
Corporate (social) responsibility reports
They are annual publications that detail a company's sustainability efforts to its stakeholders
Regulation
Rules about how businesses operate, often in the form of government intervention in markets
Privatisation
When a government-owned business, operation, or property becomes owned by a private, nongovernment party
Monopoly
A market structure that consists of a single seller or producer and no close substitutes
Infrastructure
The basic physical systems of a business, region, or nation and often involves the production of public goods or production processes
Financial services
A broad range of more specific activities such as banking, investing, and insurance
Globalisation
The spread of products, technology, information, and jobs across nations
Cartels
Where two or more businesses agree not to compete with each other
Mergers
An agreement that unites two existing companies into one new company
Takeovers
When one company makes a successful bid to assume control of or acquire another
Dominate market position
If it has substantial market power on the relevant market such that it can behave to an appreciable extent independently of its competitors, customers and ultimately of its consumers
Anti-competition practices
Actions taken by a business or organisation to limit, restrict or eliminate competition in a market, usually in order to gain an unfair advantage or dominate the market
Collective bargaining
A voluntary process through which employers and workers discuss and negotiate their relations, in particular terms and conditions of work
Fiscal policy
The use of government spending and taxation to influence the economy
Monetary policy
It is a set of tools used by a nation's central bank to control the overall money supply and promote economic growth and employ strategies such as revising interest rates and changing bank reserve requirements
Global strategy
It is a strategy that a company develops to expand into the global market
Pressure group
Any group of individuals who work together to exert an influence upon the decision-making of a company to achieve some specific outcome
Data analytics
It converts raw data into actionable insights
Discounting
The process of determining the present value of a payment or a stream of payments that is to be received in the future
Present value
The current value of a future sum of money or stream of cash flows
Return on capital employed (ROCE)
A financial ratio that can be used to assess a company's profitability and capital efficiency