ETS01G Lesson 1 (2nd Quarter)

Visual Communication

The art and science of representing information in the form of graphics.

Visualisation

The process of representing scientific data as images that enhance understanding to the reader.

Johannes Gutenberg

A German inventor that experimented printing during 1438.

Graphics

An image or visual representation and manipulation of data or an object.

Graphic Design

The art or profession of visual communication that combines images, words, and ideas to convey information to an audience.

Designer

Relies heavily on research, established guidelines, and paramters. Often work with clients and projects to which they use their skills to create aesthetically pleasing output.

Artist

Relies heavily on the message and emotion they wanted to convey to their audience.

Elements of Design

THE BUILDING BLOCKS OF ANY PIECE OF DESIGN AND CONSIDERED AS FUNDAMENTAL COMPONENTS OF ANY VISUAL REPRESENTATION.

Line

It is a continous mark on a surface which may be illustrated horizontally, diagonally, vertically or to contour an irregular shape. it is an element of art with width and length, but no depth.

Shape

Refers to a two-dimensional element with an area on a plane. It has lenght and width. It can be geometric and organic in form.

Form

A three dimensional element with volume in space. It has length, width, depth, and all forms of shapes.

Color

Visible spectrum of radiation reflected from an object. It refers to specific hues used in design.

Size

Refers to the relationship of the area around or between the elements.

Space

The distance or area around or between the elements in a design.

Texture

Refers to the surface quality of a shape or how it feels to appear: rough, smooth, soft, hard, or glossy.

Value

Refers to the difference between light and darkness of a color. It is also referred to as the tone.