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Localization of Function
The theory that specific parts of the brain are responsible for specific behaviors or cognitive processes.
Neuroplasticity
The brain's ability to change its structure or function in response to experience or environment.
Neural Networks
These are created when neurons are frequently stimulated, strengthening the synaptic connections between them.
Neural Pruning
The process where the brain eliminates extra synapses to increase the efficiency of neural transmissions (the "use it or lose it" principle).
Neurotransmitter
Chemical messengers that transmit signals across a synapse from one neuron to another.
Agonist
A chemical that binds to a receptor site and stimulates a response (e.g., Acetylcholine).
Antagonist
A chemical that binds to a receptor site and blocks a response (e.g., Scopolamine)
Hormones
Chemical messengers secreted by glands into the bloodstream; they act slower than neurotransmitters but have longer-lasting effects (e.g., Cortisol).
Pheromones
Chemical signals released by an individual that affect the behavior or physiology of others of the same species (e.g., MHC/Androstadienone).
Multi-Store Memory Model (MSM)
Linear process that proposes memory consists of three stores: Sensory, Short-Term (STM), and Long-Term (LTM).
Working Memory Model (WMM)
Focuses on the structure of STM, including the Central Executive, Phonological Loop, and Visuospatial Sketchpad.
Schema Theory
Mental representations that organize our knowledge and guide our expectations and behavior. It acts as a mental blueprint for interpreting experiences.
Reconstructive Memory
The theory that memory is not a "video recording" but a reconstruction of events that can be influenced by post-event information.
Cognitive Bias
Systematic errors in thinking (e.g., Anchoring Bias) that affect decisions and judgments.
Social Identity Theory
Proposes that a person’s sense of who they are is based on their group membership(s).
Social Cognitive Theory
Suggests behavior is learned through observation, imitation, and modeling (ARMP: Attention, Retention, Motivation, Reproduction).
Stereotype
A generalized belief about a particular group of people.
Cultural Dimensions
The perspectives of a culture based on values (e.g., Individualism vs. Collectivism).
Enculturation
The process of learning the schemas and behaviors of one’s own culture.
Acculturation
The process of changing and adapting to a new culture.
Acetylcholine (ACh)
The specific neurotransmitter being studied; it plays a critical role in memory consolidation in the hippocampus.
Scopolamine
The antagonist used; it blocks ACh receptor sites, preventing the excitatory response needed for memory formation.
MZ vs DZ
Monozygotic (identical, 100% shared DNA) and Dizygotic (fraternal, ~50% shared DNA).
Heritability
The extent to which variations in a behavior can be attributed to genetic factors.
Articulatory Suppression
The method used in Landry and Bartling (repeating "1, 2") to occupy the Phonological Loop, preventing rehearsal.
Anchoring Bias
The tendency to rely too heavily on the first piece of information offered (the "anchor").
Pluralistic Ignorance
The idea that we look to the group to decide whether or not to act.
In an ambiguous situation, we look at others to see how they react. If everyone else is calm, in order to save face, we conclude the situation isn’t an emergency.
Diffusion of Responsibility
The idea that the more people present, the less pressure there is to act because you feel someone else will act.
Arousal - Cost - Reward model
We only help to reduce the unpleasant arousal of seeing someone suffer if the cost isn’t too high.
Social Responsibility is a response to a physiological state.
MRI
A non-invasive technique that uses magnetic fields and radio waves to produce high-resolution 3D images of brain structure.
Flashbulb memories
Highly vivid, detailed, and long-lasting memories of the circumstances surrounding shocking or emotionally significant events.