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(VISUAL MEDIA AND INFORMATION)
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VISUAL MEDIA AND INFORMATION
materials, programs, applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images.Â
TYPES OF VISUAL MEDIA
Photography
Video
Screenshots
Infographics
Data Visualization
Comic strips/cartoons
Memes
Visual note-taking
FORMALLY AND INFORMALLY PRODUCED VISUAL MEDIA
visual media produced by formal organizations such as schools, government, and established media/publishing outfits are considered formally produced. Other visual media are considered informally produced.Â
PURPOSE OF VISUAL INFORMATION
to gain attention, create meaning, and facilitate retention.
VISUAL DESIGN ELEMENTS
the building blocks or basic units in the construction of a visual image.
ELEMENTS OF ART
LINE, SHAPE, SPACE, VALUE, TEXTURE, COLOR, FORM
LINE
describes a shape or outline. It can create texture and can be thick or thin.
may be actual, implied, vertical, horizontal, diagonal, or contour lines.
SHAPE
usually a geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture.
may also be organic.Â
VALUE
the degree of light and dark in a design.
It is the contrast between black and white and all the tones in between.
can be used with color as well as black and white.
the extreme changes between values.
TEXTURE
the way a surface feels or is perceived to feel.
can be added to attract or repel interest to a visual element.
VISUAL TEXTURE
illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects.Â
FORM
object can be implied with the use of light and shading.
can be viewed from many angles.Â
VISUAL DESIGN PRINCIPLES
CONSISTENCY, CENTER OF INTEREST, BALANCE, HARMONY, CONTRAST, DIRECTIONAL MOVEMENT, RHYTHM, PERSPECTIVE