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International Business
Refers to firm’s performance of trade and investment activities across national borders
6 elements of international Business
globalization of markets
international trade
international investment
international business risks
participants
foreign market entry strategies
globalization of markets
ongoing economic integration and growing interdependency worldwide
internationalization
the tendency of companies to deepen their international business activities systematically
international trade
describes the exchange of products (merchandise) and services (intangibles) across national borders
exporting
the sale of products or services to customers located abroad from a base in the home country or a third country
importing or global sourcing
the procurement of products or services from suppliers abroad for consumption in the home country or third country
international investment
refers to the transfer of assets to another country or the acquisition of assets in that country
international portfolio management
refers to the passive ownership of foreign securities such as stocks and bonds to gain financial returns
foreign direct investment
is an internationalization strategy in which the firm establishes a physical presence abroad through the acquisition of productive assets
The four risks of international business
commercial risk
country risk
cross-cultural risk
currency risk
commercial risk
the firms potential loss or failure from poorly conceived or executed business strategies, tactics, or procedures
country risk (political risk)
the potentially adverse effects on company operations and profitability caused by developments in the political, legal, and economic environment in a foreign country
cross-cultural risk
when a cultural misunderstanding puts some human values at stake
currency risk (financial risk)
refers to the risk of adverse fluctuations in exchange rates
focal firm
The initiator of the international business transaction. it conceives, designs, and produces offerings for consumption by customers worldwide
distribution channel intermediary
a specialist firm that provides various logistics and marketing services for focal firms as part of international supply chains, both in the focal firm’s country or abroad
facilitator
a firm or individual with special expertise in banking, legal advice, customs clearing, or related support services that help focal firms perform international business transactions
freight forwarder
a specialized logistics service provider that arranges international shipping on behalf of exporting firms, like a travel agent for cargo
state owned enterprises
active in international business as suppliers, buyers, and regulators
multinational enterprise (MNE)
a large company with substantial resources that performs various business activities through a network of subsidiaries affiliated and located in multiple countries
small and medium sized enterprises (SMEs)
manufacturers or service providers with fewer than 500 employees
Born global firm
a young entrepreneurial company that initiates international business activity very early in its evolution, moving rapidly into foreign markets
value chain
the sequence of value-adding activities the firm performs in the course of developing, producing, marketing, and servicing a product
world trade organization
aims to regulate fairness and ensure fairness and efficiency in global trade and investment
driving forces in globalization
worldwide reduction in barriers to trade and investment
market liberalization and adoption of free markets
industrialization, economic development, and modernization
integration of world financial markets
advances in technology
digitalization
refers to enabling or transforming business functions, operations, and activities by leveraging digital technologies and digitalized data
culture
refers to the values, beliefs, customs, arts, and other products of human though and world that characterize the people of a given society
socialization
the process of learning rules and behavioral patterns appropriate to one’s society
acculturation
the process of adjusting or adapting to a culture other than one’s own
monochronic
a rigid orientation in which people are focused on schedules, punctuality, and time as a resource
polychronic
instead of performing single tasks serially, people are inclined to do many things at once
idiom
an expression whose symbolic meaning is different from its actual or literal meaning
cultural metaphor
a distinctive tradition or institution that is strongly associated with a particular society
low context cultures
rely heavily on spoken worlds and detailed verbal explanations
high context cultures
emphasize non-verbal and view communication as a means to promote smooth harmonious relationships
individualism vs collectivism
refers to whether a person functions primarily as an individual or as part of a group
power distance
describes how a society deals with inequalities in power that exist among people
uncertainty avoidance
refers to the extent to which individuals can tolerate risk and uncertainty in their lives
masculinity vs feminity
a society’s orientation based on traditional gender norms and expectations
long term vs short term orientation
reflects the degree to which people and organizations defer pleasure or gratification to achieve long term success
indulgence vs restraint
the extent to which people try to control their desires and impulses
ethnocentric orientation
using our own culture as the standard for judging other cultures
polycentric orientation
refers to a host country mindset in which the manager develops a strong attachment to the country in which he or she conducts business
geocentric orientation
refers to a global mindset through which the manager can understand a business or market without regard to country boundaries
self-reference criterion
the tendency to view other cultures through the lens of our own culture
critical incident analysis
a useful technique that managers use to analyze awkward situations in cross-cultural encounters
ethics
moral principles and values that govern the behavior of people, firms, and governments regarding right and wrong
corporate social responsibility (CSR)
refers to operating a business in a manner that meets or exceeds the ethical, legal, and commercial expectations of customers, shareholders, employees, and the communities where the firm does business
sustainability
meeting humanity’s needs today without harming the ability of future generations to meet their needs
corporate goverance
the system of procedures and processes by which corporations are managed, directed, and controlled
ethical dilemma
a problem that involves two or more possible solutions, none of which resolves the situation in a morally satisfactory manner
relativism
the belief that ethical truths are not absolute, but differ from group to group
normativism
the belief that ethical behavior standards are universal and that firms and individuals should seek to uphold them consistently around the world
corruption
the practice of obtaining power, personal gain, or influence through illegitimate means and usually occurs at others’ expense
intellectual property
refers to ideas or works that individuals or firms create and includes a variety of proprietary, intangible assets: discoveries and inventions; artistic, music, and literary works; and words, symbols, phrases and designs
intellectual property rights
the legal claim through which proprietary assets are protected from unauthorized use by other parties
code of ethics
a document that describes the values and expectation that guide decision making by all employees in the firm
code of conduct
translates the code of ethics into specific rules regarding behaviors and practices that are prohibited or required
a framework tool for making ethical decisions
Identify a problem
Examine the facts
Create alternatives
Implement the course of action
Evaluate the results
values
represent a person’s judgments about what is good or bad, acceptable or unacceptable, important or unimportant, and normal or abnormal. are the basis for our motivation and behavior
attitudes
similar to opinions, but are often unconsciously held and may not be based on logical facts. Prejudices are rigidly held attitudes, and usually unfavorable
deal oriented cultures
managers focus on the task and hand and prefer getting down to business
relationship oriented cultures
Managers put more value on relationships with people. It is important to build trust and understanding, and get to know the other party in business interactions
Utilitarian approach
most good for the least harm
the rights approach
the approach that respects and protects the moral and human rights of everyone
fairness approach
everyone should be treated equally and fairly
the virtue approach
the ideal that virtues provide for the full development of our humanity
the common good approach
welfare for the entire community and nation. respect for and compassion for all
going deep
means institutionalizing appropriate behavior in the organization’s culture so it becomes part and parcel of the strategy
going wide
implies a continuous effort to understand how CSR and sustainability affect every aspect of the firm’s operations worldwide
going local
goes hand in hand with globalization. It requires the firm to examine its global operations to identify and improve specific local issues that affect stakeholders