decision making and creativity

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Last updated 12:05 PM on 8/25/26
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49 Terms

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decision making

conscious process of making choices among alternatives w intention of moving twd some desired state of affairs

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effective decision making

identifying, selecting, applying the best possible alternative

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rational choice

select best alternative by calculating the probability that various outcomes will occur from the choices and the expected satisfaction from each of those outcomes

rely on logic to evaluate and choose alternatives

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  1. identify problem

  2. choose best decision process

  3. discover or develop possible choices

  4. select choice w highest value

  5. implement selected choice

  6. evaluate selected choice


rational choice decision process

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step 1

identify the problem or recognize an opportunity

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problem

deviation between current and desired situation

gap between “what is” and “what ought to be”

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deviation

symptom of more fundamental causes that must be corrected

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ought to be

refers to goals, and these goals later help evaluate the selected choice

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opportunity

deviation between current expectations and potentially better situation that was not previously expected

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step 2

choose best decision process

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programmed decisions

follow standard operating procedures

already solved in the past, so optimal solution already been identified and documented

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nonprogrammed decisions

require all steps in the decision model bc the problems are new, complex, or ill defined

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step 3

discover or develop possible choices

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step 4

select choice with highest value

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step 5

implement selected choice

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step 6

evaluate selected choice

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solution focused problems

veiled solution

reusing solutions from past success in a new problem

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decisive leadership

leaders announce problems or opportunities before logically assessing situation = misguided effort to solve an ill-defined problem

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stakeholder framing

employees point to external factors rather than their own faults as the cause of production delays

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perceptual defence

common when decision makers have limited options to solve the problem

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mental models

visual or relational images in our mind of the external world

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bounded rationality

view that people are bounded in their decision-making capabilities

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goals

necessary to identify “what ought to be” and provide a standard against which each alternative is evaluated

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implicit favorite

preferred alternative that the decision maker uses repeatedly as a comparison with other choices

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confirmation bias

processing of screening out info that is contrary to our values and assumptions, and to more readily accept confirming info

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cognitive dissonance

emotional experience caused by perception that our beliefs, feelings, and behavior are incongruent w one another

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anchoring and adjustment heuristic

human beings tend to compare alternatives rather than evaluate them purely against objective criteria

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availability heuristic

natural tendency to assign higher probabilities to objects or events that are easier to recall from memory, even tho ease of recall is also affected by nonprobability factors

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representatives heuristic

natural tendency to evaluate probabilities of events or objects by degree to which they resemble other events or objects rather than objective probability info

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satisficing

selecting an alternative that is “good enough” rather than highest value

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emotions form early preferences

emotions, not rational logic, energize us to make preferred choice

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emotions change the decision evaluation process

emotion shape how we evaluate info, not just which choice we select

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emotions as info

we listen in on our emotions to gain guidance when making choices

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intuition

ability to know when a problem or opportunity exists and to select best course of action wo conscious reasoning

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action scripts

programmed decision routines that speed up our response to pattern matches or mismatches

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template of the mind

represent tacit knowledge that has been implicitly acquired over time

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scenario planning

systematic process of thinking about alternative futures and what the org should do to anticipate and react to those environments

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escalation of commitment

tendency to repeat an apparently bad decision or allocate more resources to a failing course of action

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self justification effect

involves appearing to be rational and competent

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self enhancement effect

person’s inherent motivation to have a positive self-concept such as being competent, attractive, lucky, ethical, and important

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prospect theory effect

stronger motivation to avoid losses than to risk receiving equally valid gains

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sunk costs effect

value of resources already invested in the decision

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creativity

refers to the development of original ideas that make a socially recognized contribution

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  1. preparation

  2. incubation

  3. illumination


creative process

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learning orientation

important condition for creativity

set of beliefs and norms in which ppl are encouraged to question past practices, learn new ideas, experiment putting ideas into practice, and view mistakes as part of learning process

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morphological analysis

systematically investigating all combinations of characteristics of a product, service, or event, and then looking at the feasibility of each combination

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cross pollination

ppl from diff areas of org exchange ideas or when new ppl are brought into an existing team

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employee involvement

participated management

degree to which employees influence how their work is organized and carried out

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decision structure

programmed decisions less likely to need employee involvement bc solutions are already worked out from past incidents