2 main beliefs, social liberalism and a belief in supporting and controlling families. Social liberalism was reflected in a range of measures introduced by the Labour governments:
* Gender equality promoted through the extension of maternity leave, and through measures that allow the transfer of maternity leave to fathers
* Childcare Act of 2006, government financial support for childcare was extended
* 1998 Human Rights Act which made discrimination against different types of family illegal
* Removed requirement to be married to have NHS fertility treatment or the right to adopt children