Doblin
Global innovation agency founded in 1981 by Jay Doblin and Larry Keeley.
10 Types of Innovation Approach
Innovation approach examining 10 dimensions, developed by Doblin around 1997.
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Doblin
Global innovation agency founded in 1981 by Jay Doblin and Larry Keeley.
10 Types of Innovation Approach
Innovation approach examining 10 dimensions, developed by Doblin around 1997.
Larry Keeley
Co-founder of Doblin who published 'Ten Types of Innovation' in 2013.
Configuration
Category of innovation types focusing on foundational business elements.
Profit Model Innovation
Innovation in how an organization generates revenue and captures value.
Network Innovation
Innovation in managing relationships with stakeholders and partnerships.
Structure Innovation
Innovation in organizational tasks, processes, and structural improvements.
Process Innovation
Improving internal company processes for efficiency and cost reduction.
Offer
Category of innovation types focusing on products, services, experience, and value.
Product Performance Innovation
Innovation in improving product performance, features, and quality.
Product System Innovation
Innovation in adding complementary offers to main products for customer satisfaction.
Open Innovation
Innovation approach utilizing internal and external information flows for accelerated innovation.
Gorilla Glass
Product performance innovation example by Corning, the result of 160 years of testing.
20% Project
Structure innovation example by Google where employees spend 20% of their time on personal projects.
McDonald's Kitchen Process
Process innovation example at McDonald's focusing on kitchen efficiency.
Drive-through Call Center
Process innovation at McDonald's for drive-through orders efficiency.
Netflix
Profit Model Innovation example for transforming movie rental into streaming.
Innovation Discipline
Idea that innovation requires discipline, not just creativity.
Innovation Patterns
Identifying successful innovation patterns in companies.
Innovation Failures
Understanding reasons for innovation initiatives to fail.
Innovative Ecosystems
Environments fostering innovation within companies.
Value Capture
Process of capturing value in profit model innovation.
Experience Category
Focuses on user interaction with products, services, and company
Service Innovation
Enhances customer-company relationship and product usability
Channel Innovation
Explores communication channels for customer-company interaction
Brand Innovation
Enhances brand perception and competitive advantage
Customer Engagement Innovation
Improves customer perception and interaction with products/services
10 Types of Innovation
Comprehensive approach to innovation covering various aspects
Configuration Innovation
Innovation related to the structure and organization of a company
Offering Innovation
Innovation concerning the products or services offered by a company
Innovation Landscape Map
Categorizes innovation types into Routine, Radical, Disruptive, and Architectural