Doblin's 10 Types of Innovation

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Doblin

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Global innovation agency founded in 1981 by Jay Doblin and Larry Keeley.

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10 Types of Innovation Approach

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Innovation approach examining 10 dimensions, developed by Doblin around 1997.

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31 Terms

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Doblin

Global innovation agency founded in 1981 by Jay Doblin and Larry Keeley.

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10 Types of Innovation Approach

Innovation approach examining 10 dimensions, developed by Doblin around 1997.

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Larry Keeley

Co-founder of Doblin who published 'Ten Types of Innovation' in 2013.

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Configuration

Category of innovation types focusing on foundational business elements.

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Profit Model Innovation

Innovation in how an organization generates revenue and captures value.

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Network Innovation

Innovation in managing relationships with stakeholders and partnerships.

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Structure Innovation

Innovation in organizational tasks, processes, and structural improvements.

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Process Innovation

Improving internal company processes for efficiency and cost reduction.

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Offer

Category of innovation types focusing on products, services, experience, and value.

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Product Performance Innovation

Innovation in improving product performance, features, and quality.

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Product System Innovation

Innovation in adding complementary offers to main products for customer satisfaction.

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Open Innovation

Innovation approach utilizing internal and external information flows for accelerated innovation.

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Gorilla Glass

Product performance innovation example by Corning, the result of 160 years of testing.

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20% Project

Structure innovation example by Google where employees spend 20% of their time on personal projects.

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McDonald's Kitchen Process

Process innovation example at McDonald's focusing on kitchen efficiency.

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Drive-through Call Center

Process innovation at McDonald's for drive-through orders efficiency.

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Netflix

Profit Model Innovation example for transforming movie rental into streaming.

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Innovation Discipline

Idea that innovation requires discipline, not just creativity.

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Innovation Patterns

Identifying successful innovation patterns in companies.

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Innovation Failures

Understanding reasons for innovation initiatives to fail.

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Innovative Ecosystems

Environments fostering innovation within companies.

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Value Capture

Process of capturing value in profit model innovation.

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Experience Category

Focuses on user interaction with products, services, and company

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Service Innovation

Enhances customer-company relationship and product usability

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Channel Innovation

Explores communication channels for customer-company interaction

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Brand Innovation

Enhances brand perception and competitive advantage

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Customer Engagement Innovation

Improves customer perception and interaction with products/services

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10 Types of Innovation

Comprehensive approach to innovation covering various aspects

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Configuration Innovation

Innovation related to the structure and organization of a company

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Offering Innovation

Innovation concerning the products or services offered by a company

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Innovation Landscape Map

Categorizes innovation types into Routine, Radical, Disruptive, and Architectural