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sociological model
voters choose the party which reflects the group that they belong to (like class, and religion)
party identification model
people voting based on loyalty (partisan) usually forged by family and social experiences
rational choice model
voters choose based on self interest, what would benefit them the most
social class - long term factor
may be a loosely significant factor due to decrease in its stability of explaining voter behavior
2024- major drop in tory popularity across all classes , labour gained, however didnt win the DE vote back (36% up 2% from 2019)
social class - for
partisan allignment- 2017-2019, the AB vote for tories remained around 40%= continuity
until 1970's class was seen to be the main factor in understanding voting behavior (sociological model)
from (1964-66) 64% of working class voted labour and 62% of middle class votes were for tories
social class- against
increasing partisan dealignment- (2024) labour was consistently popular with all classes and not just one
increase in individual voters due to media influence educating- changing ideology
ethnicity- long term factor
ethnicity links closely with class more than being a factor on its own
ethnicity- for
historically labour tends to be more popular with minorities (possilby due to their policies about immigration)
minorities allign with the labour party due to class/ economic circumstances, (minorities tend to be classes C2 or DE= working class)
asian voters have less party allignment and are more likely to vote for independent candidates (2024-likely to vote for independants due to their anti- israel stance)
ethnicity- against
labour did well with all ethnicities not just minorities (2024- above 30% for all)
class is more important at determining voting behavior
increase in ethnic minorities who are middle class, who show support for the tories
gender- long term factor
gender and age seem to be interlinked making gender a less significant factor in voting behavior
gender ideology gap in 2024
men and women ages 18-29, have shown a gap in ideology with the women being over 50% conservative and men being 22% liberal
showing women moving to more progressive parties like labour and green while men shift to reform uk showing gender may be an increasingly relevant factor in elections
gender- for
gendered policies from political parties- 84% of women in red wall constituencies concidered actions on the 'gender pay gap' important when deciding their vote
minimal gender gap in party support as in the recent election tories got 26% of the female vote and 23% of the male one
gender influences amount of preference for parties- Women were more likely to vote Conservative (26%) than men (23%), whereas men showed higher support for Reform UK (17% vs. 12%)
gender- against
continuity before and after 2024- of women favoring both labour and the tories with a small difference
Younger women inclined to vote Green (23%) compared to young men (12%), while young men showed higher support for Reform UK (12%) and the Conservatives (10%) than young women .
men and women voted similarly at the 2024 election (34% of men and 35% of women voting for labour)
age- long term factor
age is a more consistent factor as younger people tend to be more liberal and older people are more tory. more significant than gender.
age- for
young people tend to lean more liberal than older people- 18 to 24- (men and women) 40% for labour and 10% and 6% for tories. 65+ were 20% labour and 40% tory
median age of voter changes- party to party- labours was 46yr olds and tories were 63%
younger voters supporting smaller parties- in 2024 out of those under 30, 46% voted for parties other than the main lab, lib-dem, tories and the greens
age- against
economic status influencing voting- those who financially insecure were likely to vote reform uk, men aged 18-24 (12%) and 50-64 (22%)
2024 aged gap in party support has narrowed, labout voters remained consistent in age groups up to 50.
fragmentation of youth vote- suggests ideology and world factors are more of an influence, 2024- 46%voted for parties other than the main ones
region- long term factor
region and class linked, class seems to be a more significant factor in comparison
region- for
labour resurgence in the north and midlands, gaining 47 and 54 seats respectively
national identity- scotland show voting patterns tied to national identity, in 2019 the snp had more than 40% of the vote share
rural/ urban divides- Urban areas favour Labour and the Greens, while rural constituencies more Conservatives and Reform UK.
region- against
north south divide is minimal as there are rich and poor areas all over the country meaning that class is more significant
2024- labour made gains in all regions, less so in london (7 seat gain) and more in other southern regions (58 seat gain) + tories lost in all areas
from 2010-19 scotland has been voting for the SNP, harbouring labour majorities in the region, however the vote share for labour increased in 2024 (37 seats)