Hubspot Marketing Software

What is the definition of contact management?

A strategy that focuses on using a software program to easily store and source a contact's information, including their name, contact history, email information, and more.

___________ is the software that exists with the goal of automating your marketing actions.

Marketing automation

Which of the following should you do before setting new KPI goals?

Identify current performance for your KPIs.

Marketing Hub users will frequently use which of the following menus in HubSpot?

All of the above

True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.

T

Which of the following metrics are marketing teams NOT likely to report on?

Individual sales users' monthly quota

True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.

t

Keeping your database healthy and up to date should always be a priority so that you can create powerful and ____________.

contextual conversations

True or false? You can import contacts into HubSpot that are opted-out of communication.

t

True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.

t

Which parts of your organization can benefit from buyer personas?

Marketing, sales, service

Which is NOT an example of demographic information that can help bring value to your buyer persona research?

shoe size

Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

top personas report

Most organizations target how many buyer personas?

3-5

When determining buyer personas, which type of information is most important to capture?

Psychographic information

All of the following are components of a topic cluster EXCEPT:

Distribution channels, such as YouTube or Twitter

Fill in the blank: Strive to choose a core topic with a monthly search volume that's at least ___________.

300

True or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.

t

All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

The core topic is featured in a video at the top of the page

True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.

f

All of the following are examples of SMART goals EXCEPT:

Have thought leaders contribute to an upcoming ebook.

All of the following are tools you can connect to a HubSpot campaign EXCEPT:

Content strategy

All assets should be built before creating a campaign.

f

True or false? You have up to one week to edit the name of a campaign.

t

All of the following are ways you can report on a campaign EXCEPT:

None of the above: Campaign reporting is a default option in the marketing dashboard

Which of the following are campaign metrics that can be tracked in HubSpot?

Influenced contacts closed deals new contacts

All of the following are examples of how you can export campaign data EXCEPT:

pdf

True or false? Every time you publish a blog post, you're creating a new, unique page for your website.

t

Choose all that apply: Blogging helps your inbound marketing by ____________.

(A) It helps you attract new visitors

(B) It helps you convert visitors into leads

What type of file can you import in draft mode instead of starting a blog post from scratch?

google doc

Where can you view data about an individual blog post's performance in HubSpot?

performance tab

What is a landing page?

Website pages that are designed to convert visitors into leads

How does a landing page typically gather information about site visitors?

form

What are the elements of a traditional conversion path?

Landing page, form, chatbot

True or false? Pillar pages make landing pages obsolete.

f

When should you ungate content?

Contextually — ungate content when it makes the most sense for your business.

What are the key components of a landing page?

headlnie copy form image

Why is it considered a best practice to include an image or video on a landing page?

(A) Images give visitors a tangible idea of what they'll receive.

(B) Images make landing pages much more visually dynamic.

(C) Images can tell complex stories faster than words can.

You can create a call-to-action to align with which stage of the buyer's journey?

all

Why should your call-to-action contain action-oriented language?

(B) A call-to-action should inspire your visitors to take an action.

(C) You don't want a visitor to have to think too hard about what they can expect when clicking a button.

You should base the design of your CTA on the following:

A, B, and C

rue or false? You can use your HubSpot CTAs in externally hosted content.

t

True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.

f

Why should you limit the number of form fields you use on your form?

he information you ask for should be a fair exchange for the content you're offering.

your form submission rate tracks:

The total number of submissions divided by the total number of views for the form

Where is information collected by your form submissions stored in HubSpot?

(D) Contact records

What is the advantage of using a form?

(A) Forms help you gauge how interesting a piece of content is to your target audience.

What's the difference between a form and a pop-up form?

) Experience — pop-up forms are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

True or false? Pop-up forms are outbound.

) False

Pop-up forms are best suited to which stage of the buyer's journey?

Awareness

What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

B) Knowing your buyer persona

(C) Mapping your business goals to social objectives

You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?

twitter

- True or false? Marketing automation is ONLY used to automate your marketing actions.

f

_____________ workflows will operate once a contact meets the enrollment triggers of that workflow.

start from scratch

What is the definition of segmentation?

Breaking up your contacts into smaller groups of similar people

What are the three types of segments you can create in HubSpot?

Saved filters, active lists, static lists

Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?

Saved filter

A(n) _____________ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.

static

True or false? Common uses for active lists include sending unique marketing emails based on each contact's behavior and properties.

t

A list and a report in HubSpot accomplish the same actions and goals.

f

In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

) Manage and Analyze

True or false? You can test your marketing emails in different email clients from within the email editor.

t

When drafting an email, why would you enable a web version of your email?

Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn't render it correctly.

True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you're connecting with.

t

When should you report on your marketing campaign performance?

throughout

What is key to the success of your reporting?

(A) Setting the right goals

(B) Identifying the correct success metrics

(C) Having the correct analytics in place

A session tracks if the HubSpot tracking code has loaded on a what is a session

(B) A session tracks all the interactions a visitor is having across your site until they have been inactive for 30 minutes or more.

How does HubSpot calculate the source of a visitor to your site?

Using the initial URL a visitor uses when first landing on your site

What is the reporting library?

A resource that offers dozens of canned reports built around marketing best practices

________________ is the software that exists with the goal of automating your marketing actions.

) Marketing automation

True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.

t

Which of the following options reflects the correct sequence for establishing goals with your team?

Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

- ________ software is the foundation for storing all the information you have on the humans you're connecting and building trust with.

crm

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they're trying to overcome won't be detailed enough to know who you're talking to.

f

Fill in the blank: When linking your topic cluster together, it's critical that you __________.

link all subtopics to the pillar page

Which type of pillar page is in the form of an ungated guide or ebook?

10x content pillar page

Fill in the blank: For distraction-free editing, click ___________.

zen

Which of the following tasks can be performed in settings?

A) Managing navigation

(B) Setting a logo

(C) Choosing system pages

(D) Setting a favicon

Which sentence best describes collaboration in the CMS?

Delegation and organization are integral to managing web assets in the HubSpot CMS.

True or false? Logos are always global content and can't be swapped out on individual pages.

f

What are/is the area(s) you need to consider when building a call-to-action?

visuals copy location

What is a lead flow?

A pop-up form

How can a pop-up form supplement a visitor's experience?

By providing additional content or value

What is a Twitter stream?

A display of tweets that match pre-defined, saved searches on specific criteria

What are three examples of segments that every business should ideally have?

Subscribers, leads, customers

The analyze tab for your marketing emails is most commonly used to __________.

analyze your email marketing channel as a whole

True or false? You can set a workflow goal on the main workflows dashboard.

f

Which of the following is NOT a feature available to you in draft mode?

Adding a call-to-action

Which sentence best describes the relationship between templates and pages?

Pages are created from templates, which can be built in the design manager or downloaded from the marketplace.

Which statement about selecting marketplace templates is most accurate?

Learning to select the best templates for your needs can help your organization build great pages faster.

True or false? When creating a new page in the CMS, it's important to choose your title carefully since it will automatically become the HTML title of the published web page.

f

True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.

t

What are the three ways you can add recipients to your marketing emails?

Add a list of contacts, add individual contacts, or save the email for automation.

The definition of __________ is the software that exists with the goal of automating your marketing actions.

marketing automation

There are three types of workflows you can create in HubSpot. What are they?

Start from scratch, Center on a date, and Center on a date property

What were the original stages of the inbound marketing methodology?

get found close analyze

True or false? You can collaborate with your team when drafting a blog post in edit mode.

f

Where should you consider inserting calls-to-action throughout your blog post?

(A) Text-based call-to-action at the top

(B) Image-based call-to-action at the bottom

True or false? Lead flows are outbound.

f

What is a pop-up form?

A dynamic form that acts as CTA, landing page, and thank you page, all-in-one