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the bullwhip effect
phenomenon of variability magnification as we move from the customer to the producer in the supply chain
– A slight change in consumer sales ripples backward as magnified oscillations upstream, like the result of a flick of a bullwhip handle
– Forward buying, the practice of “stocking up” on products due to temporary price reductions, makes this variability even worse
Stable and functional - SC uncertainty Framework
Efficient supply chain
Grocery, basic apparel, food, oil and gass
stable and innovative - SC uncertainty Framework
Responsive supply chain
fashion apparel, low-end computers, seasonal products
evolving and functional - SC uncertainty Framework
risk-hedging supply chain
hydroelectric power, food dependent on weather
evolving and innovative - SC uncertainty Framework
agile supply chain
cell phones, high-end computers, semiconductors
Functional Products
Functional products include the staples that people buy in a wide range of retail outlets, such as grocery stores and gas stations

Innovative Products
Many companies introduce innovations to incentivize customers to buy

Total Cost of ownership - def+it uses what?
an estimate of the cost of an item that includes all the costs related to the
procurement and use of an item, including any related costs in disposing of the item
acquisition costs
ownership costs
power ownership costs
