D5 PROMOTIONAL MIX aka IMC, and Advertising People

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14 Terms

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Advertising

“nonpersonal communication paid for by an identified sponsor uses the mass media

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Personal selling

“interpersonal relationships”

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Sales promotion

“incentives”

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“Public Relations

“manage reputation”

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Publicity

“free media coverage”

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Direct response

“social media”

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name all the elements in IMC D5

advertising

sales promotion

personal selling

PR

publicity

direct response

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NW Ayer and Son
oldest ad agency in the US
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Rosser Reeves
hard sell, unique selling proposition, repeat endlessly to increase retention
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Bill Bernbach
shift from annoyingly repetitive ads to creativity and art in ads
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David ogilvy
emotion and meaning
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Mary Wells
agency founded by woman
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Lee Clow
audience attention, entertainment, storytelling
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