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Herbert Kelman 3 responses to social influence
acquiescence
internalisation
identification
normative social influence
where individuals conform to be liked or accepted by others
informational social influence
where individuals conform because they believe others have more knowledge or are better informed
acquiescence
A form of social influence where an individual agrees with a group or authority figure, often without critical evaluation or personal acceptance of the group's beliefs.
example of acquiescence
college sororities in the US acquiesce to intitation rituals to become part of the group and improve social status —> dangerous acts often overriding sensibility
Asch line experiment (1951)
participants agreed with incorrect group answers about line lengths despite knowing they were wrong —> demonstrates how people may suppress their own judgement to avoid standing out or being rejected —> can lead to groupthink, where critical thinking is sacrificed for group cohesion
why do we acquiesce
acceptance, avoiding punishment, living up to expectations set within the relationship, reinforcing one’s concept of self, handling one’s public image
driving influence of acquiescence
power, more specifically the power of the influencer to administer rewards and punishments
internalisation
Genuine assimilation of the belief system of the group as part of an individual’s own values
credibility in internalisation
often a result of informational social influence. the more credibility the group or individual is perceived to have, the more willing members are to adapt and alter their own belief systems to fit those of the group
what is identification
people give into a group because they want to attain the characteristics or qualities of a certain group
what motivates identification?
the attractiveness of a group (not physical attractiveness), but ideological or practical qualities that an individual admires and wishes to emulate
consequences of identification
downward social comparison/disliking oneself
what are the three steps to social identification
self-categorisation
ascertaining group norms
self-stereotyping (aligning oneself with the group identity)