Thẻ ghi nhớ: Lesson 7 / 8: Digital disruption and innovation | Quizlet

disrupt

to break up, disturb

displace

to take the place of

innovation

An improvement of an existing technological product, system, or method of doing something.

digital disruption

the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services

digital platform

Digital media is any media that can be created, viewed and distributed digital devices.

semantic time

the idea that explains the individual profile and behavioral patterns of people and allows us to get highly personalized insights into their daily schedule

Personalisation

The ways in which the product can be made personal to the consumer. This could be done through logging/signing in, adapting interfaces, font features or music playlists.

cloud

remote servers, software, and databases accessed over the internet rather than on local devices.

data dump

the act of copying information from one computer to another

data mining

the process of analyzing data to extract information not offered by the raw data alone

conversion in digital marketing

the number of sales generated in relation to the number of visits to a website

to anticipate

to expect beforehand

to irritate

to annoy

to visualise

to form a picture in your mind

social commerce

a subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services

to propose

to suggest

emerging technology

A technology that is developing and becoming important.

automation

The use of machines or software to perform tasks without human involvement

artificial intelligence

Computer systems that can perform tasks requiring human intelligence.

machine learning

A type of AI that allows systems to learn from data.

transformation

A complete change in form or appearance

obsolete

No longer useful because something newer exists.

to adapt

to adjust or change to suit conditions

competitive advantage

A factor that makes a company more successful than its competitors.

scalability

The ability of a business to grow efficiently.

to implement

To put a plan or system into operation.

to integrate

To combine systems or processes so they work together.

to drive innovation

To actively encourage, support, or lead the development of new ideas, products, or methods that improve or change something.

to embrace digital transformation

To fully accept and support the process of integrating digital technologies into all areas of an organisation, often leading to major changes in how it works and delivers value.

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