Topic_3_slides__decision_making

Decision-making

The cognitive process resulting in the selection of a belief or course of action among several alternative possibilities.

Motivation

The process that focuses on decisions regarding which goals are attractive and feasible.

Volition

The actions and thoughts directed towards achieving specific goals (goal-striving).

The Rubicon Model of Action Phases

A theoretical model that illustrates the distinction between motivation and volition, emphasizing the interaction between a person and a situation.

Cognitive Dissonance Theory

A theory that explains the discomfort experienced when behaviors conflict with beliefs, leading individuals to rationalize or change their attitudes or actions.

Need for Cognitive Closure

A desire for clear answers and judgments without ambiguity, leading to polarized thinking.

Subjective Expected Utility (SEU) Theory

A decision-making theory that emphasizes making the 'best' choice based on subjective evaluations of alternatives.

Framing Effects

How the presentation of information affects decision-making and judgments, often leading to inconsistencies based on positive or negative framing.

Heuristic

A mental shortcut or rule of thumb that simplifies judgment processes.

Endowment Effect

The tendency for people to be attached to what they already have, making them reluctant to give it up due to loss aversion.