MGMT 450 eCommerce - Week 9 Lecture

Flashcards covering eCommerce definitions, Amazon logistics, web advertising metrics, and the Gartner Magic Quadrant from the MGMT 450 Week 9 lecture notes.

Showrooming

The behavior of 53% of mobile consumers who look at products in-store and then purchase them online.

Cookies

Data sent by a Web site server and stored on a user's hard drive that identifies the user and records data for sharing with other online sellers upon return visits.

URL (Uniform Resource Locator)

A web address consisting of a protocol (e.g., http), subdomain (e.g., www), domain name, and top level domain (TLD) (e.g., .com).

Click-through rate (CTR)

A metric calculated as the ratio of users clicking an ad to the number of impressions, stated as \frac{\text{# of users clicking ad}}{\text{# impressions}}. Banner ads typically have a CTR < 1%.

27.0%

The percentage of US retail sales that were represented by e-Commerce in April 2020, achieving 10 years of projected growth in just 8 weeks.

Cadabra

The original name intended for Amazon before it was changed.

Fulfillment by Amazon (FBA)

A service where merchants send products to an Amazon Fulfillment Center, and Amazon handles storage, delivery, returns, and restocking.

Dimensional weight

A shipping fee calculation for Amazon products determined by the formula $\frac{\text{length} \times \text{width} \times \text{height}}{139}$.

Gartner Magic Quadrant

A research tool used to evaluate companies based on their 'ability to execute' and 'completeness of vision' across four categories: Leaders, Challengers, Visionaries, and Niche Players.

Leaders (Magic Quadrant)

Companies characterized by operational excellence, significant market share, and robust, scalable product lines with broad features.

Challengers (Magic Quadrant)

Companies with good market standing and technology but who may lack a long-term roadmap or certain features.

Visionaries (Magic Quadrant)

Companies with targeted strategies, innovations, and unique capabilities, but often featuring an undeveloped sales and support model.

Niche Players (Magic Quadrant)

Companies that are limited by size, product line breadth, or focus, but offer well-developed capabilities for specific markets.

Adobe, SAP, Salesforce, and commercetools

The companies identified in the 'Leaders' quadrant of the 2021 Digital Commerce Magic Quadrant.

Tech Days

A UNM event on April 29th and 30th where students can earn up to 20 Extra Credit points by attending sessions.

Personalization

eCommerce features such as user profiles, wish lists, continuous shopping, bestsellers, and behavior-based retargeting like abandoned cart reminders.

M-Commerce

Mobile commerce; the buying and selling of goods and services through wireless handheld devices.

Re-Commerce

The selling of 'pre-owned' or used products online.

Ad Networks

Platforms used for web advertising that can be categorized as Vertical, Blind, or Targeted.