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what are the four market models
pure competition, monopolistic competition, oligopoly, pure monopoly
very large number of producers
-large number of independently acting sellers
- agricultural product markers or the foreign exchange market
-Pure competition in the SR
standardized product
- identical or homogenous product
- the products are perfectly substitutable
-because products are standardized, there is no need to engage in non price competition (competing with product qualities, differences, or preferences)
- pure competition in the SR
price taker
- producer cant influence output level thus price
- price is determined by the market
-pure competition in the SR
free entry and exit
-no significant legal, technological, financial, or other obstacles
- pure competition in the SR
Purely competitive seller demand
- perfectly elastic demand for the product of an individual competitive firm
Pure competition characteristics
- mainly agriculture
- a very large number of firms (infinity)
- standardized product
monopolisitc competition characteristics
- retail, hotels, restaurants
- many number of firms (40-60)
- differentiated product (ex. advertisement's)
oligopoly characteristics
-manufacturing, mining, steel, airlines
- few number of firms (2-5)
- mutual interdependency
- product differentiation (ex.advertisments)
pure monopoly Characteristics
- De beer's diamonds, local electric utility, telephone service
- "1" firm
- unique products (no substitutes)