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Persuasion
an appeal in order to compel some action
Argumentation
forming reasons, drawing conclusions, and applying them to a case in debate
Claim/Assertion/Proposition/Position/Thesis
something asserted or maintained, the main point or position of your argument
Sub claims
A subordinate point to a larger claim or position in your argument
Support/Evidence
Support or evidence used to help strengthen your argument
Refutation
to discredit an argument, particularly a counterargument
Concession
Conceding, acknowledging or admitting an opponent's point
Fact
An actual occurrence
Statistic
A collection of quantitative data
Example/Experience/Anecdote
An individual instance taken to be representative of a general pattern, and usually a short narrative of a relevant episode
Opinion
A judgment, view, or appraisal formed in the mind
Ex: I love red meat
Analogy/Comparison
A comparison to a directly parallel case
Authority/Expertise
Support from an authority on the subject; expert advice or opinion.
Shared Beliefs/Values
When a writer argues that if something is widely believed or valued, then readers should accept it
Causal Relationship
A writer asserts that one thing results from another
Pathos
Appeal based on emotion
Logos
Appeal based on logic or reason
Ethos
Appeal based on character of the speaker
Sentimental
Evoking sorrow or pity
Classical
syllogism: major proposition, minor proposition, followed by conclusion
ex: All AP students are smart. I’m an AP student. I’m smart
Rogerian Arrangement
To solve a problem by compromise
ex: Korean BBQ is awesome: I also love In N Out
Deductive Reasoning
Reasoning in the form of if A, then B.
Ex: All teachers are nice. Bob is a teacher therefore I assume Bob is nice
Inductive Reasoning
Reasoning which starts specific, then goes general. If B, then A.
Ex: Bob is a teacher. All teachers are nice therefore I assume Bob is nice
Ad hominem
Attacks the personality of the individual
Ad populum
A proposition is held to be true because it is widely held to be true by some sector of the population
Ad vericundium
Belief that something said by a great person is true, even if times have changed or prove to be wrong
Nonsequitur
When one statement isn't logically connected to another
Ex: I bet she’s expecting, she vomited twice this morning
False Analogy
When two cases are not sufficiently parallel
Ex: Students are like nails. As nails must be hit on the head to work, so must students
Post Hoc
Circular reasoning - attempts to prove something by showing that because a 2nd event followed a first event, the 2nd event is a result of the 1st.
Ex: We totally would have won if I hadn’t been injured for the game!
Hasty/Sweeping/Over Generalization
Uses too few examples needed to reach a valid conclusion
ex: She drives a red convertible. She must be rich!
Stereotyping
An oversimplified conception that one is regarded as embodying a set type.
Begging the Question
Assumes something to be true that needs proof
ex: I like her becasue she is likeable
False Authority
when the person in question is not a legitimate authority on the subject.
Slippery Slope
One asserts that some event must inevitably follow from another without any argument for the inevitability of the event in question
ex: We have to stop the tuition increase! the next thing you know they’ll be charging $140k a semester!
Equivocation
Use of expressions susceptible of a double meaning with a purpose to mislead
Ex: Fine for parking here
Oversimplification
When a writer obscures or denies the complexity of the issues (in an argument)
ex: Computer programming is easy you just press letters on the keyboard
Double Standard
Set of principles permitting greater opportunity or liberty to one than to another.
Either/Or Reasoning
Does not allow for any shades of meaning, compromise or intermediate cases.
ex: sexism
Purple Patch
Overly ornate writing
Red Herring
A distractor
Smoke Screen
an opponent creates a weakened, incomplete, and often distorted version of an argument, then destroys it.
call to action
words that urge the reader or listener to take action