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Business planning
Establishing goal and developing strategies to achieve them
External environment
Surrounding factors that can affect a business (and has minimal or no control over)
Legal and Government regulations
Laws and rules made by parliaments and government and made by the courts
Societal attitudes
Collective values, beliefs and opinions held by a group of people
Societal behavior
The way people act and response in various situations
Societal values and beliefs
Principals, standard and assumptions upheld by individuals or a group of people, which influence how they make decisions
Societal trends
General developments in the way a group of people in society are behavior
Economic conditions
Conditions that exist in relation to the productive performance and financial stability of a nation or other geographical area
Technological development
Innovations and invention of tools that solve problems and enhance processes
Business responsiveness to technological development
A
When planning a business, business owners much monitor, understand, and adopt the latest technological developments in order to remain competitive
Globalisation
Interconnected with others across the globe, allowing for increased international trade and cultural exchange
Environmental considerations
Impact of businesses on environment
Social considerations
Impact of businesses on society
Customer needs
Essential requirements that customers intend to fulfil with purchase
Customer expectations
Values or beliefs that customers intend to fulfil with purchase
Competitors
Business that operate in same or similar industries and offer a similar service or good
Special Interest Groups
Organisations or group of people that seek to influence laws, policies or behaviors to benefit a specific cause
SIG: Unions
Employee help, treatment, pay (FOR EMPLOYEES)
SIG: Business Associations
legal requirements (FOR BUSINESS)
SIG: Environmental lobby groups
Sustainability purposes
CSR
Corporate social responsibility:
Ethical conduct of a business beyond legal obligations and the consideration of social, economic and environmental impacts when making business decisions
Niche market
Small specialized market for a particular product
Mass market
Largest market for products produced on a large scale
Market segmentation
Divides consumers into groups with similar characteristics
Market research
Systematic procedure used to develop and analyse new and existing information
7Ps model of marketing
Product, price, place, promotion, people, physical evidence and process
Accountant
A professional who manages, updates, analyses and reports a business's financial information
Business name
The title that a business operates under and what customer use to identify the business
Website domain: a website address that identifies the businesses online site
A website address that identifies the businesses online site
Trade practice legislation
The law that governs how a business interacts with customers and competitors
The role of external professionals
Financial advisors, accountants, IT specialists, legal advisers, marketing advisers
Legal requirements for establishing a business
Registering a business name, registering a website domain, trade practices legislation, business tax compliance, work safe insurance
Importance of choosing appropriate suppliers
Quality, price, reliability, location, socially responsible suppliers
Dividing market into variables
Demographic, behaviour: brand loyalty and personal benefits
Types of demographic segmentation
Demographic characteristics, geographic characteristics, psychographic characteristics, behavioral characteristics