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Attitude
Positive or negative evaluation of a person, thing, or idea
Belief
Conviction we hold about whether something is true or false
Bogus Pipeline
Technique in which participants are hooked up to a machine and are told that the machine can reveal their true feelings, when in fact the machine cannot do this
Central Processing
Thinking about a message that is relatively slow, careful, and focused on the quality of the arguments
Cognitive Dissonance
Unpleasant arousal stemming from inconsistencies among one’s attitudes, beliefs, and/or behaviors
Cognitive Responses
Thoughts a person has while processing a message
Cognitive Response Model of Persuasion
Posits that persuasion is more likely to occur to the extent that message recipients produce a greater number of favorable than unfavorable responses to the message
Counter Attitudinal Advocacy
Arguing or advocating for a position that is counter or contrary to a person’s attitudes
Convert or Unobtrusive Measures
Obtaining information from people when they are not aware that this is being done
Credibility
Communicator characteristic based on expertise, trustworthiness, and goodwill that affects the extent to which message recipients accept the validity of the communicator’s statements
Dual Attitude
Inconsistent implicit and explicit attitudes toward a person, thing, or idea
Dual Process Model
Posits that attitudes and beliefs can change via two processes— with and without much thought
Elaboration Likelihood Model of Persuasion
Postulates that persuasion occurs via central and/or peripheral processing
Explicit Attitude
Attitude that a person is aware of and can articulate
Heuristic-Systematic Model of Persuasion
Postulates that persuasion occurs via systematic and/or heuristic processing
Hypocrisy Induction Paradigm
Leading someone to recognize an inconsistency among his or her attitudes, beliefs, and behaviors
Implicit Attitude
Attitude that a person is typically not aware or conscious of
Insufficient Justification
When a person believes that his or her explanation for their own behavior is inadequate
Mere Exposure Effect
Repeated contact with or exposure to a person, thing, or idea leads one to favor or prefer it
Need for Cognition
Extent to which a person enjoys and tends to engage in thinking
Overt Measures
Obtaining information from people when they know what is being examined
Peripheral Processing
Thinking about a message that is relatively rapid, superficial, and focused on non-argument features of the message
Persuasion
Change in attitudes or beliefs
Self-Affirmation
Process whereby the integrity of the self is restored by affirming important values or qualities
Tripartite Model of Attitudes
Postulates that attitudes are composed of three elements: affect, cognition, and behavior
Altruism
Acting to benefit others and not for one’s own sake
Arousal: Cost Reward Model
Postulates that seeing another person in distress causes a person to feel negative arousal, and the person will use the least costly path to reduce the arousal; decision to help is based on a cost/benefit analysis
Bystander Apathy
Explanation that people who fail to help in emergencies do so because they are uncaring
Bystander Effect
Phenomenon that, as the number of onlookers in an emergency increases, the likelihood that any one person will help decreases
Bystander Intervention
Help provided by witnesses to victims or potential victims in an emergency
Cultural Embeddedness
Extent to which one focuses on the family or extended ingroup, as opposed to oneself, as the primary social unity
Debriefing
Explanation of the true purpose of the research, an exploration and reduction of possible negative effects of participation, and a clarification of what actually happened during the study (if there was ambiguity or deception)
Diffusion of Responsibility
Phenomenon in which, as the number of bystanders increases, individuals mentally spread responsibility for intervening across many others
Egoism
Helping other people because it brings internal and/or external rewards to the helper
Empathic Concern
Other-oriented emotion elicited by and congruent with the perceived welfare of a person in need
Empathy-Altruism Hypothesis
Idea that empathic concern produces an altruistic motivation to relieve the needs of a valued other
Inclusive Fitness
Ability of one’s genes to survive both in one’s own offspring and in one’s (genetic) relatives
Informed Consent
Written agreement to participate in research
Just-World Hypothesis
Idea that people get what they deserve and deserve whatever they get
Kin Selection
Traits that tend to facilitate the survival of an individual’s genetic relatives are selected for
Mood Management Hypothesis
People often help in order to manage their moods, especially when they are sad
Negative State Relief Model
Postulates that witnessing the distress of others causes a person to feel sadness or related negative emotions and that the person is motivated to act in order to reduce those emotions
Norm of Reciprocity
Social rule stating that people should offer help to and avoid harming those who have helped them
Pluralistic Ignorance
When a person incorrectly assumes that others know more than he or she does
Prosocial Behavior
Behavior that is intended to benefit others
Prosociality
Tendency to engage in prosocial behavior
Reciprocal Helping
When people help others because the others have previously helped them or are expected to help them in the future
Social Responsibility Norm
Norm that states that one should help those who need one’s help
Theory of Empathy-Induced Altruistic Motivation
Idea that altruistic motivation for helping is possible and specifies the factors that can lead to it
Aggression
Behavior that is intended to proximately harm another person who is motivated to avoid that harm
Aggressive Cues
Words, images, and objects in the environment that trigger aggression-related thoughts can increase aggression
Archival Research
Examines data from preexisting sources or archives, such as newspapers, historical records, and speeches
Cognitive Neoassociationist Theory (of hostile or emotional aggression)
Idea that almost any aversive event can produce aggressive behavior, provided that that event generates negative affect
Culture of Honor
Society in which people, especially males, are highly protective of their reputation and very sensitive and reactive to personal insults, humiliation, and other threats to their honor
Direct Aggression
Aggression that occurs when the target is present
Excitation Transfer
Arousal produced by one stimulus spilling over and strengthening a person’s emotional response to a different one
Frustration-Aggression Hypothesis
Idea that aggression is always caused by frustration, and aggression is always the result of frustration
Hostile Aggression
Behavior aimed specifically at harming another person, typically stems from anger; sometimes called emotional aggression
Hostile Attribution Bias
Tendency to interpret the intentions and behavior of others as hostile or threatening
Indirect Aggression
Aggression that occurs when the target is NOT present
Instrumental Aggression
Behavior intended to harm another, but the behavior is merely a means to a nonaggressive end
Media Violence Hypothesis
Idea that exposure to violence in the media can cause aggression in the real world
Provocation
When a person intentionally elicits an aggressive response from another through the use of insults, physical aggression, blocking goal attainment, teasing, or similar behaviors
Relational Aggression
Aggression that is intended to disrupt relationships, such as gossip rumor spreading, and social exclusion
Violence
Extreme aggression that is intended to inflict serious harm
Weapons Effect
When the presence of a weapon—such as a rifle or a revolver— makes aggression more likely
Ageism
Prejudice against people based on their age
Ambivalent Sexism
Simultaneous perception of women in negative and positive terms
Aversive Racism
Coexistence of explicit claims of being nonprejudiced with implicit reactions and behaviors that reveal prejudiced feelings
Benevolent Sexism
Stereotypical views of women as very different from (eg. more emotionally sensitive and warmer) and inferior (eg. weak and in need of protection) to men
Common Ingroup Identity Model
Posits that the core of intergroup bias is the categorization of individuals into in groups and outgroups
Contact Hypothesis
Idea that contact between members of different groups can reduce intergroup hostility and facilitate positive intergroup relations
Discrimination
Unequal treatment of individuals based on their group membership
Glass Ceiling
When qualified women are prevented from attaining high-level positions
Heterosexism
Negative prejudices, stereotypes, and discrimination directed at individuals based on their nonheterosexual orientation and/or institutional practices that support the unequal status of heterosexuals and nonheterosexuals
Homophobia
Particularly strong fear of homosexuals or homosexual behavior
Hostile Sexism
Derogatory views of women as seeking to control men via marital commitment and sex, along with perceptions of women as sex objects
Illusory Correlation
Overestimation of the extent to which two variables are correlated
Implicit Attitude
Attitude that a person is typically not aware or conscious of
Ingroup
Group to which a person belongs
Ingroup Bias
Tendency to positively evaluate one’s ingroup
Ingroup Favoritism
More favorable treatment of in groups as compared to outgroups
Institutional Discrimination
Unequal treatment of individuals that is embedded in the norms, policies, and practices of an institution, producing unequal outcomes for members of different groups (contrast with interpersonal discrimination)
Intergroup Bias
Tendency of one group to hold prejudice toward, stereotype, and discriminate against another group
Intergroup Contact Theory
Postulates that intergroup contact can reduce intergroup bias as long as several conditions are present: Individuals must perceive that the groups have equal status; the groups must pursue common, superordinate goals; the groups must cooperate to achieve those goals; and the contact must be sanctioned or supported by authorities, laws, and/or customs
Interpersonal Discrimination
Unequal treatment of specific individuals based on their group membership (contrast with institutional discrimination)
Jigsaw Classroom
Teaching strategy that requires persons from different ethnic and/or racial backgrounds to cooperatively solve problems
Microaggression
Ordinary, daily interactions that send negative messages to an individual based upon the person’s group membership(s)
Minimal Group Paradigm
Research method in which participants are divided into groups, usually for trivial reasons, such as by the color of their eye or the roll of the dice
Modern Racism
Overtly professing egalitarian views of racial groups but holding negative feelings that result in opposition to giving disadvantaged groups special consideration or opportunities
Optimal Distinctiveness Theory
Postulates that people will join groups that facilitate the satisfaction of both their need to belong and their desire to be unique
Outgroup
Group to which is a person does not belong
Outgroup Homogeneity Effect
Perception that all members of a given group are more similar to each other than members of one’s own group are to each other
Personal Identity
Characteristics and qualities that distinguish us from others
Prejudice
Evaluation or prejudgment of a group and its members
Realistic Group Conflict Theory
Postulates that (a) when a group has goals that could only be achieved at the expense of another group, intergroup hostility would ensue; and (b) when groups work together to achieve a common, overarching goal, intergroup relations should become more harmonious
Recategorization
Viewing ingroup and outgroup members primarily as members of a larger, mutually inclusive group, thereby diminishing the importance of intergroup differences
Relative Deprivation (RD)
Discontent that individuals feel when they believe that they are in a worse situation than they should be, either as compared to their previous situation or the situation of other groups
Relative Deprivation Theory (RDT)
Idea that discontent can breed resentment toward others and lead people to blame minorities for their own situation, sometimes resulting in violence
Response Latency
How long it takes participants to categorize a stimulus after it is presented