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What is an oligopoly
Market dominated by a small number of firms
Characteristics of Oligopolies
Barriers to entry
Few firms
Interdependence
Products can be differentiated or identical
Profits depend
on actions of other firms
Why is threat of competition important
Already existing firms competing
HHI
Sum of squares of each firms share of market sales
HHI Value of oligopoly?
1800
HHI Of >1000
Concentrated - merger mightnt be allowed
Kinked demand curve theory
Suggests there is price stickiness in the market and firms rely on non-price competition to boost sales/revenue/profit
Kinked demand curve assumptions
If firm raises its price, others wont follow
If firm lowers its price, others will follow
Above price is (Kinked demand curve)
elastic
Below price is (Kinked demand curve)
Inelastic
Dominant firm model
Situation where 1 firm has a large cost advantage over other firms and produces large part of industrys output
Limit pricing
Keeping price below level that would max current profits to ensure future profits are higher than usual
Dominant firms are
price makers
Fringe firms are
price takers
Which firms have little influence over price & Act perfectly competitive?
Fringe firms
How do dominant firms stop entry from fringe firms?
Limit pricing
The more fringe firms in an industry
The less market share a dominant firm has
Dominant firm has reduced profit
Elasticity of demand of a dominant firm increases as
Elasticity of fringe firms supply increases
Market share of dominant firms decreases
Elasticity of market demand increases
Dominant firms max profit by
Acting like a monopoly