Accurate
Up to date
Transparent
Timely
Sufficient but not too complex
Original want or aspiration
Feasibility of access to a financial product to fulfil the want or aspiration
Information sources
Personality
Price and product features
Reputation of the provider
Fair treatment of customers
Products are designed to meet the needs of identified customer groups
Consumers are provided with clear information before, during and after sale
Advice is suitable
Products and services perform as provider has led them to expect
Consumers do not face unreasonable after-sales barriers to change product, switch provider, submit a claim or make a complaint.
Economic development
Social Equity
Environmental Protection