KEY PEOPLE: APPLIED PSYCHOLOGY:

CLINICAL PSYCHOLOGY + COUNSELLING PSYCHOLOGY:

SIgmund Freud

first to suggest treatment through talking

developed the psychodynamic approach

free association to explore experiences

CLINICAL PSYCHOLOGY:

Lightner Witmer

opened the first psychological clinic (1896)

EDUCATIONAL PSYCHOLOGY:

William James, Dewey, Thorndike

founding fathers of psychology

EDUCATIONAL PSYCHOLOGY:

James Sully

highlighted relevance of educational psychology

EDUCATIONAL PSYCHOLOGY:

Cycil Burt

first educational psychologist in the UK

EDUCATIONAL PSYCHOLOGY:

Bandura

invented the social learning theory, including modelling and imitation

EDUCATIONAL PSYCHOLOGY:

Piaget

encouraged discovery based instructions and games help learning, helping with teaching children

EDUCATIONAL PSYCHOLOGY:

Vygotsky

came up with the theory of scaffolding to empower children

ENVIRONMENTAL PSYCHOLOGY:

Steg et al

the disclipine that studies the interplay between individuals and their built/natural environment

EDUCATIONAL PSYCHOLOGY:

Altman

privacy regulation framework, the idea that you can have both too much and too little isolation

HEALTH PSYCHOLOGY:
Hippocrates

involved in the history of health psychology, lived in Ancient Greece

COUNSELLING PSYCHOLOGY:

Bowlby + Ainsworth

developed the attachment theory, the three types of attachment

COUNSELLING PSYCHOLOGY:

Aaron Beck

father of cognitive behavioural therapy

COUNSELLING PSYCHOLOGY:

Ellis

developed the ABC model

COUNSELLING PSYCHOLOGY:

Carl Rogers + Abraham Maslow

worked in humanistic psychology, developed Maslow’s hierachy of needs

CONSUMER PSYCHOLOGY:

Harlow Gale

supervised one of the first laboratories in experimental psychology in the United States

CONSUMER PSYCHOLOGY:

John B. Watson

father of behaviourism and an advertising agent

saw an opportunity to sway peoples thoughts by appealing to emotions

CONSUMER PSYCHOLOGY:

William James

highlighted the meaning that consumers attach to items

dual processing theories

system 1 + 2

OCCUPATIONAL PSYCHOLOGY:

McCrae + Costa

developed the five factor model (big five)

OCCUPATIONAL PSYCHOLOGY:

McClelland

need for achievement, need for affiliation, need for power

FORENSIC PSYCHOLOGY:

Eysenck

personality theory/test

personality is genetically + socially predetermined

FORENSIC PSYCHOLOGY:

Patterson

observed parent-child interactions (longitudinal)

parental style had an affect on child behaviour

FORENSIC PSYCHOLOGY:

Loftus + Palmer

car crash study to investigate the effect of misleading questions on eyewitness testimony

FORENSIC PSYCHOLOGY:

Clarke + Carter

UK sex offenders

4 profiles for types of sexual murders

POSITIVE PSYCHOLOGY:

Rogers

health + creativity to discover true self

POSITIVE PSYCHOLOGY:

Seligman

father of positive psychology