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sample
the subset of the larger population that the researcher has collected data from, and that represent the target population within the study
population
the larger group that a sample of people (or other units of analysis) are drawn from, and that the sample is intended to represent
cases
members of the sample that the researcher has gathered data on, such as the individual interviewees or organizations being studied
sampling
the process of selecting cases or observations that will be analyzed for research purposes
unit of analysis
the class of phenomena (e.g., individuals, groups, objects, societies) that researchers want to learn about through their research
units of observation
the class of phenomena (e.g., individuals, groups, objects, societies) that researchers can actually observe for their study, which may also be their unit of analysis or may be another unit that provides indirect knowledge of their unit of analysis
population of interest
the larger group (of people, organizations, objects, etc.) that a researcher is interested in learning about and that their research question applies to (aka target population)
target population
the larger group (of people, organizations, objects, etc.) that a researcher is interested in learning about, and that their research question applies to (aka population of interest)
probability sampling (aka random sampling)
a type of sampling in which the researchers know the likelihood that a person (or other unit of analysis) in the population will be selected for membership in the sample (widely used in quantitative studies)
nonprobability sampling
a type of sampling in which the researchers do not know the likelihood that a person (or other unit of analysis) in the population will be selected for membership in the sample (common in qualitative research)
generalizable
when a study's results can reasonably tell us sth about the larger population from which its sample was drawn
sampling unit
each case in the researcher's sample - for example, each individual interviewed in an interview-based study
statistics
numbers like means, medians, and standard deviations that describe the sample (or some group within our sample)
parameters
the means, medians, standard deviations, and so on for the whole population—are the numbers we really care about but that we usually cannot observe (that is the whole point of sampling)
representative sample
a sample whose characteristics are similar to the population from which it was drawn, which means that findings from that sample can be reasonably generalized to the population
WEIRD societies
Societies that fall into the categories of "Western, educated, industrialized, rich, and democratic"—which, given inequalities in where scientific research occurs, tend to be where samples for many studies are drawn
scope conditions
the conditions under which a relevant theory derived from a study's empirical research can and cannot reasonably be applied (aka boundary conditions)
sampling frame
a list of members of a population that is available to researchers, which they use to select cases for their sample, ideally, the sampling frame includes every single member of that population
sampling bias (aka selection bias or sample selection bias)
A type of bias that occurs when the elements selected for inclusion in a study do not represent the larger population from which they were drawn
bias
a systematic error that may make our research findings inaccurate in some way
sampled population
all the people (or other units of analysis) whom researchers seek to recruit from the population of interest
respondents
individuals who answer questions for a survey or in-depth interview
nonrespondents
individuals who decline to answer questions for a survey or in-depth interview or who cannot be reached by researchers
response rate
a percentage determined by dividing the number of completed survey questionnaires by the number originally distributed, or the number of individuals successfully interviewed by the number contacted for an interview
nonresponse bias
bias introduced into a study when respondents and nonrespondents differ in important ways, which means that the relevant characteristics observed in the sample differ from those in the target population
generalizability
refers to the idea that the results obtained from a given sample apply to the population from which it was drawn
random selection
a sampling process that ensures that cases from the population are picked at random
error
inaccuracy in the measurement of key variables for a given population
sampling error
the difference expected between the results obtained from a sample and the actual parameters of a population
simple random sampling
the researcher gives all members of a population (more accurately, of a sampling frame) an equal probability of being selected
systemic sampling
the researcher selects elements from a sampling frame in specified intervals—for instance, every kth element on the list (where the selection interval k is calculated by dividing the total number of population elements by the desired sample size)
selection interval
the distance between the elements of the sampling frame that researchers select for inclusion in their sample
periodicity
the tendency for a pattern to occur at regular intervals
stratified sampling
researchers divide the study population into two or more mutually exclusive subgroups (known as strata) and then draw a sample from each subgroup
proportionate stratified sampling
an approach to stratified sampling where the sizes of the subgroup samples match their relative sizes in the population (or sampling frame)
disproportionate stratified sampling
an approach to stratified sampling in which the sizes of the subgroup samples do not match their relative sizes within the population (or sampling frame)
oversampled
when a subgroup represents a greater share of a sample than the same subgroup represents in the larger population
weighting
adjusting for how much particular cases contribute to the statistics for a sample
cluster sampling
a researcher begins by sampling groups (or clusters) of population elements and then selects elements from within those groups
probability proportionate to size
a procedure to adjust the sample selection process so that each element across the differently sized clusters has an equal chance of being selected
(aka PPS)
pilot testing
any preliminary vetting of a survey questionnaire, interview guide, or other research instrument
pilot study
research that explores initial ideas or tests out data collection or analysis procedures as part of a more comprehensive project
purposive sampling
a nonprobability sampling approach where the selection of cases is guided by the researcher's theory about what concepts and processes matter (aka theoretical sampling)
convenience sampling
a researcher draws a sample from part of the population that is convenient to obtain—for instance, because potential interviewees are located near the researcher or otherwise are readily available
snowball sampling
a sampling technique where researchers ask study participants they have already recruited to help identify additional participants
quota sampling
a nonprobability sampling strategy that quantitative researchers use frequently
postsurvey
performing statistical weighting to adjust the sample after it has been collected and make its statistics better reflect the actual parameters of the target population
weighted sample
a sample that has been adjusted to better reflect the distribution of relevant characteristics in the population
field site
a setting, organization, or other social context that a researcher chooses to study in order to understand a phenomenon (aka site)
extreme cases
organizations or other sites of study that display characteristics or behaviours that are not the norm
outliers
particular cases (e.g., persons, organizations, observations) that contradict an observed pattern or existing theory, such as by having exceptionally high or low values on a noteworthy variable (aka deviant cases)
sample for range
a sampling strategy where the researcher seeks to find a sufficient number of cases that reflect the range of variation across one or more key variables
inclusion criteria
criteria that a researcher uses to decide whether to include a person (or other unit of analysis) within a sample
exclusion criteria
criteria that a researcher uses to decide whether to exclude a person (or other unit of analysis) from a sample
iterative sampling (aka recursive sampling)
a sampling strategy in which researchers move back and forth between the process of sampling and preliminary analysis of their data
self-selection bias
bias that occurs when certain types of people are more likely to volunteer for (or be selected into) a sample
attrition bias
bias that occurs when the participants who leave a study tend to come from particular subgroups, thereby undermining the representativeness of the study's sample
conceptualization
the stage of the research process at which researchers explicitly and clearly define the concepts they are using in their study
dimensions
aspects of a concept that can vary
operationalization
the stage of the research process at which the researcher specifies explicitly and clearly how a concept will be measured
indicators
another term for variables—operational definitions of concepts—that is frequently used in quantitative research, especially for variables that are routinely collected by government agencies and other organizations
measures
another term for variables (operational definitions of concepts)
reference group
the social group to which people compare themselves when judging their own social status, such as when they assess their income relative to others
attributes
characteristics of a variable representing its different possible values or categories
level of measurement
a classification system that categorizes variables by how their attributes are related to one another
nominal level
the lowest level of measurement, where a variable's attributes are different from one another, but there is no mathematical order to the attributes
mutually exclusive
when the different attributes defined for a variable (or response options provided for a survey question) do not overlap with one another
collectively exhaustive
when the list of attributes associated with a variable covers all possibilities
response categories (aka response options)
the listed options that a respondent can choose when answering a particular question (item) on a survey instrument
ordinal level
a level of measurement in which a variable's attributes can be numerically ranked from low to high values (or vice versa) using some kind of meaningful comparison
Likert scales
ordinal-level scales used to measure the intensity of people's agreement with a particular statement
scale level
a level of measurement where the variable's attributes are ordered (like for ordinal-level variables) and the distance between those attributes is meaningful (unlike for ordinal-level variables)
categorical variable
variables measured at the two lower levels of measurement, nominal and ordinal
ratio level
the highest level of measurement, where the variable's attributes are separated by equal and meaningful distances (like for interval-level variables) and the variable has a true zero point (unlike for interval-level variables)
index
a type of measure that contains multiple indicators designed to assess a more general concept
scale
a type of measure that contains multiple indicators designed to assess a more general concept
reliability
the consistency of a measure. A measure is said to be reliable if it gives the same result upon repeated applications to the same phenomenon
validity
the accuracy of a measure (also called construct validity). A measure is said to be valid if it accurately reflects the meaning of the concept under study
test-retest reliability
a method of assessing the reliability of a measure by collecting data from a sample and then retesting the same sample after a period of time
inter-rate reliability
a method of assessing the reliability of a measure by examining the degree to which two or more observers (raters) agree on the measurement of one or more cases (i.e., on the values assigned to those cases)
internal consistency
the degree to which participants' answers to items within a multiple-item measure are consistent
face validity
a method of assessing the validity of a measure in which the researcher evaluates whether it is plausible and logical that a given variable (specifically, the operational definition of a concept) actually measures what it intends to measure
content validity
a method used to assess the validity of a measure where a researcher evaluates whether the measure covers all the possible meanings, domains, and dimensions of a concept
predictive validity
a method of assessing the reliability of a measure by determining if it predicts future phenomena that it should be able to predict
convergent validity
a method used to assess the validity of a measure by comparing scores on that measure to those derived from an existing measure of the same or a similar concept
discriminant validity
a method of assessing the validity of a measure by comparing scores on that measure with those derived from an existing measure that, logically speaking, should be entirely unrelated
measurement error
the difference between the measured values of a variable and the true but unobserved values of that variable
random error
a type of measurement error—present in every measurement—where unpredictable differences occur between the measured values of a variable and the true but unobserved values (compare to systematic error)
systematic error
a type of measurement error that occurs when a measure consistently produces incorrect data (compare to random error)
leading question
when the wording of a question encourages a person to answer in a potentially biased way
social desirability bias
bias that occurs when participants in a research study answer or act in particular ways to present themselves to the researcher in a more positive light
acquiescence bias
bias that occurs when people tend to say "yes" to whatever the researcher asks, even when doing so contradicts previous answers (aka yea-saying)
positionality
how a researcher's personal identities and perspectives shape how they interpret reality, including what they observe over the course of their research and what conclusions they draw
authenticity
a criterion for assessing the rigour of qualitative research that focuses on the extent to which researchers capture the multiple perspectives of their research participants (fairness is a dimension of authenticity)
trustworthiness
refers to the overall truthfulness and usefulness of the results of the research study. We can think of trustworthiness in three dimensions (credibility, dependability, and confirmability), which resemble the criteria of validity and reliability used to evaluate quantitative studies, though with important differences in emphasis
credibility
refers to the degree to which the results are accurate and viewed as important and believable
dependability
a criterion for assessing the rigor of qualitative research that focuses on whether the researcher followed proper procedures in conducting the project (a larger criterion of trustworthiness)
confirmability
refers to the degree to which the results reported are actually grounded in the data obtained from participants
audit
a method used to evaluate the rigour of qualitative research by tracing each point made in the published study back to the original data that was its basis