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logical appeal
also known as logos, this appeal uses reason and logic to persuade the audience
ethical appeal
also known as ethos, this appeal relies on the credibility and character of the speaker to convince the audience
emotional appeal
also known as pathos, this appeal aims to evoke emotions in the audience to persuade them
diction
the choice and use of words in writing or speech
tone
the attitude or approach that the author takes toward the subject
comparison
highlighting the similarities between two different things
metaphor
a figure of speech that makes a direct comparison between two unlike things
similie
a figure of speech that compares two things using “like” or “as”
analogy
a comparison between two things, typically for the purpose of explanation or clarification
allegory
a narrative that uses characters and events as symbols to convey a deeper moral or political meaning
allusion
an indirect reference to a person, event, or piece of literature
contrast
the state of being strikingly different from something else
juxtaposition
placing two elements close together to highlight their differences
antithesis
a rhetorical choice that contrasts opposing ideas in a parallel structure
repitition
the action of repeating something that has already been said or written
exemplification
providing examples to illustrate a point
anecdote
a short and amusing or interesting story about a real incident or person
parallel strucute
the use of components in a sentence that are grammatically the same or similar in construction, sound, meaning, or meter. demonstrates equality in ideas.