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Strategic goals
Set by and for top management - Focuses on broad, general goals - *Long-term goals
Tactical Goals
Set by and for middle managers - Focus is on actions necessary to achieve strategic goals - *Intermediate-term goals
Operational Goals
Set by and for lower level managers - Focus is on short-term issues associated with tactical goals - *Short-term goals
What should support a companies mission, vision, and values?
Strategic Goals
What is the company's "why" or purpose?
The Mission Statement
What is the cornerstone of planning?
Decision Making
What is the point of having goals in an organization?
1. Goals provide guidance and a unified direction.
2. Goal setting affects other aspects of planning.
3. Specific and moderately difficult goals can motivate employees.
4. Goals provide an effective mechanism for evaluation and control.
standing plan
Developed for activities that recur regularly over a period of time.
Ex. policies, standard operating procedures, rules, and regulations
What is an emergent strategy?
A forced strategy - A pattern of action that develops over time in an organization in the absence of mission and goals, or despite mission and goals. Allocating resources even though an organization has not explicitly chosen this strategy.
Example: Companies navigating Covid
What is one way to differentiate?
Increase the scope of what you do.
Corporate-level strategy
The set of strategic alternatives from which an organization chooses as it manages its operations simultaneously across several industries and several markets
Business-level strategy
The set of strategic alternatives from which an organization chooses as it conducts business in a particular industry or market
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
What part of SWOT is internal?
Strengths and Weaknesses
What part of SWOT is external?
Opportunities and Threats
What are the stages of a Product Life Cycle?
1. Introduction
2. Growth
3. Maturity
4. Decline
Single-Product Strategy
A strategy in which an organization manufactures just one product or service and sells it in a single geographic market
*be able to recognize an example
Related-Product Strategy (Diversification)
organization operates in several businesses that are linked with one another
Example: Hilton Hotels
Unrelated-Product Strategy (Diversification)
A strategy in which an organization operates multiple businesses that are not logically associated with one another
Example: Samsung: washing machines & phones
Forward Vertical Integration
An organization begins activities formerly conducted by its customers. (I'm doing something my customers used to do.)
Backward Vertical Integration
An organization conducts activities formerly conducted by its suppliers/distributors
Decision Making:
• Is the cornerstone of planning
• Is the catalyst that drives the planning process
• Underlies the formulation and implementation of all plans
Under what circumstances are managers most prone to making a bad decision?
theres a lot of uncertainty
What is evidence-based management?
A commitment to finding and using the best theory and data available at the time to make decisions
Administrative model in decision making:
behavioral processes that affect how managers make decisions. Rather than prescribing how decisions should be made, it focuses more on describing how they are made.
What are coalitions?
An informal alliance of individuals or groups formed to achieve a common goal (preferred decision alternative)
Advantages of Group Decision Making:
- More information and knowledge are available.
- More alternatives are likely to be generated.
- More acceptance of the final decision is likely.
- Enhanced communication of the decision may result.
- Better decisions generally emerge.
Disadvantages of Group Decision Making:
- The process takes longer than individual decision making, so it is costlier.
- Compromise decisions resulting from indecisiveness may emerge.
- One person may dominate the group.
- Groupthink may occur.
how can you motivate organizations employees
specific and moderately difficult goals; evidence based management
what steps or what kind of organized sequence of steps is designed to execute strategic plans
tactical plan:
1. evaluate each course of action
obtain and distribute information and resources
monitor horizontal and vertical communication and integration of activitites
monitor ongoing activities for goal achievement
what’s used to explain the fundamental differences that set a business apart from other firms
mission statements
strengths of an organization
distinctive competence, strategic imitation, sustained competitive advantage
weaknesses of an organization
a skill or capability that does not enable an organization to choose and implement strategies that support its mission
distinctive competence
strength possessed by a small number of firms
strategic imitation
duplicating anothers competence into a valuable strategy
sustained competitive advantage
exists after all attempts at strategic imitation have ceased
organizational opportunities
an area in the environment that, if exploited, may generate higher performance
organizational threat
an area that increases the difficulty of an organization performing at a high level
introduction stage of PLC
high demand outpaces the firms ability to supply the product
growth stage of PLC
more firms begin producing the product and sales continue to grow
maturity stage of PLC
demand growth for product slows down and number of new firms producing the product begins to decline
decline stage of PLC
demand for product decreases, number of organizations producing the product drops, and total sales drop
satisficing
the tendency to search for alternatives only until one is found that meets some minimum standard of sufficiency
escalation of commitment
when a decision maker stays with a decision even when it appears to be wrong
classical model of decision making
assumes decisions will be in the organizations best interests
steps in classical decision making
obtain complete and perfect information
eliminate uncertainty
evaluate everything rationally and logically
steps in rational decision making
recognize and define the decision situation
identify alternatives
evaluate alternatives
select the best alternative
implement the chosen alternative
follow up and evaluate the results
progammed decisions
decision that is structured with frequency
ex. starting car in the morning
nonprogrammed decision
unstructured and occurs less often
ex. choosing a vacation
how does time play a factor in decision making
it depends on the situation, there are 3 time frames (long, intermediate, short)
what is evidence based management encourage?
experimentation and learning by doing
porter’s generic strategies
differentiation strategy
overall cost leadership strategy
focus strategy
differentation strategy
organization seeks to differentiate itself from competitors through the quality of its products or services
overall cost leadership strategy
attempts to gain a competitive advantage by reducing its costs below the costs of competing firms
focus strategy
an organization concentrates on a specific regional market, product line, or group of buyers
miles and snow typology
prospector strategy
defender strategy
analyzer strategy
reactor strategy
prospector strategy
firm encourages creativity and flexibility; decentralized
defender strategy
firm focuses on lowering costs and improving performance of current products
analyzer strategy
firm tries to maintain its current businesses and to be somewhat innovative in new businesses
reactor strategy
firm has no consistent approach to strategy
global effeciencies
locations efficiencies allow firms to locate wherever they can obtain cost advantage, economies of scale, economies of scope
economies of scale
lower the cost per unit of production due to large quantities
economies of scope
lower the cost per unit by sharing expenses across product lines
multimarket flexibility
gives firms ability to respond to change in one region by making changes in other regions
worldwide learning
gives firms advantage of adopting best practices from wherever they originate
three sources of competitive advantage
global efficiencies
multimarket flexibility
worldwide learning
dmaic problem solving process
define
measure
analyze
improve
control
tools for problem solving
the 5 why process
value stream mapping
5S exercise
continuous improvement
state of certainty
decision maker knows what the alternatives are and what conditions are associated with each alternative
state of risk
moderate ambiguity and chances of a bad decision ex. contract negotiations, choosing health insurance for employees
state of uncertainty
decision maker doesnt know all alternatives and risks
evidence based management (EBM)
finding and using the best theory and data available at the time to make decisions
5 principles of EBM
build truthful culture
commit to fact based decision making
encourage experimentation and learning by doing
look for risks and drawbacks
avoid basing decision on untested but strongly held beliefs
risk propensity
the extent to which a decision maker is willing to gamble when making a decision
forms of group and team decision making
interacting group
delphi group
nominal group
interacting group
members openly discuss, argue, and agree on best alternative
delphi group
group arrives at a consensus of expert opinion
nominal group
structured technique used to generate alternatives and ideas