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4 levels of business planning
1. Mission Statement (purpose, strategy, policy, values)
2. SMART objectives
3. Corporate, business, functional
4. CSF: must do well and KPI: measures
Mendlows Matrix
Low interest, low power: minimum effort
Low interest, high power: keep satisfied
High interest, high power: key player (involve)
High interest, low power: keep informed
PESTEL
Political
Economic
Social
Technological
Environmental
Legal
Porter's Five Forces
1. Barriers to entry
2. Buying power of suppliers
3. Buying power of buyers
4. Rivalry
5. Substitute products
Porter's Diamond
1. Firms - strategy / rivalry
2. Demand conditions
3. Supporting industry
4. Factors - basic / advanced
Value Chain: Activities
Firm infrastructure
HR management
Tech development
Procurement
Inbound logistics
Operations
Outbound logistics
Marketing and sales
Service
Value system
1. Supplier
2. Company
3. Distributor
SWOT
Strengths (internal)
Weaknesses (internal)
Opportunities (external)
Threats (external)
Product / Industry Life Cycle
1. Introduction
2. Growth
3. Shakeout
4. Maturity
5. Decline
BCG Matrix
High growth, low share: Introduction (question mark)
High growth, high share: Growth (Star)
Low growth, low share: Decline (dog)
Low growth, high share: Maturity (cash cow)
Porter Generic Strategies
1. Cost leader
2. Differentiator
3. Cost focus
4. Differentiator focus
Bowman's Clock
1. Differentiator
2. Differentiator focus
3. Cowboy
4. Failure
5. No frills
6. Low price
7. Hybrid
Ansoff's Matrix
Existing markets, existing products: Market penetration
Existing markets, new products: Product development
New markets, new products: Diversification
New markets, existing products: Marketing development
Lynch's model
Home, organic: More stores, more products etc
Home, external: M&A, JV/S.A
Abroad, organic: More stores, more products etc
Abroad, external: M&A, JV/S.A
SAF
Suitability
Acceptability
Feasibility
Balanced Scorecard
1. Financial
2. Internal process
3. Innovation and learning
4. Customer
Value for Money (Non-profit)
1. Economy (appropriate quality at lowest cost)
2. Efficiency (maximum output with minimum input)
3. Effectiveness (success at achieving goals)
Lewin's forcefield
1. Driving forces
2. Resistance barriers
Lewin's Iceberg
1. Unfreeze: Communicate, sell involve
2. Move: Training, negotiation, new policy
3. Refreeze: Positive and negative reinforcement
Big Data Analytics
1. Data
2. AI / ML analysis
3. Competitive intelligence
Risk Management
1. Cyber
2. Operational
3. Strategic
4. Hazard
Data
1. Volume
2. Velocity
3. Variety
4. Varacity
Risk Management Matrix
Low probability, low impact: Accept
Low probability, high impact: Transfer
High probability, high impact: Avoid
High probability, low impact: Reduce
Marketing Process
1. Research: Desk, field, primary, secondary
2. Segment: Age, income, location
3. Select: Measurable, accessible, sustainable, substantial, defendable
4. Mix: Price, product, place, promotion
Pricing Strategy
1. Differentiator
2. Premium
3. Elasticity
4. Bundling
5. Cost plus
6. Penetration
7. Skimming
8. Loss leader
4 Cs Pricing Strategy
1. Cost
2. Competitor
3. Corporate Strategy
4. Customer
Traditional Structure
Most common form of organization design, in which hierarchical relationships develop vertically, and each employee reports to one superior
Scalar chain
Bureaucracy
Specialisation
Modern Structure
1. Autonomy
2. Outsourcing
3. Matrix
4. Network
Mintzberg's Organisations
1. Strategic apex (simple)
2. Middle line (divisional)
3. Operating core (professional bureaucracy)
4. technostructure (machine bureaucracy)
5. Support staff (ad-horacy)
Handy Shamrock
1. Professional core
2. Flexi staff
3. Contractual staff
4. Consumer