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state what type of profit firms in monopolistic competition make in the long-run
state why
normal
low barriers to entry and exit
firms easily enter and exit the market
supply fluctuates
explain why firms in monopolistic competition making supernormal profit in the short-run make normal profit in the long-run
supernormal profit → attracts new firms
elastic demand + AR shifts left
AR = ATC
price decreases
explain why firms in monopolistic competition making a loss in the short-run make normal profit in the long-run
loss → firms leave market
inelastic demand + AR shifts right
AR = ATC
price increases
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