key terms study guide

distribution

The number of places a particular content item is made available.

instant messaging

A program or mobile app that allows real-time or delayed communication between users.

video conferencing

Technologies that deliver packets of compressed audio and video data in real-time over Internet Protocol (IP).

live streaming

The process of broadcasting live video or audio over the Internet to an audience.

aggregator

A Web browser or application that collects syndicated content into a single location.

metadata

Information that describes other data.

web 2.0

The use of World Wide Web technology and Web design to develop online information sharing and collaboration services.

exposure

The potential audience for a piece of content; the total number of your followers plus the numeber of followers for each person who shares the content.

traditional media

One-way communication methods in which the publisher creates content and sends that content to the end-user via the media source.

frequency

The number of times within a certain period that a particular content item is published in the media.

sms gateway

A service that allows a computer to send or receive Short Message Service (SMS) transmissions to or from a telecommunications network.

semantic web

A Web 2.0 implementation by which Web data is contextualized with the addition of machine-readable metadata.

webcast

Another term for broadcasting live video or audio over the Internet.

streaming

A service that sends real-time audio and video from the publisher to the viewer.

contributor

A social media user who creates original content.

reach

The actual number of unique people who access a particular content item, such as an advertisement.

impression

The number of times a piece of content is displayed.

social media

Online services, sites, or apps that allow us to interact and use two-way communication between the pbublisher and the user

ajax

A programming methodology for the Web that enables Web applications to interact with users.

accessibility

The ease of obtaining the tools needed to publish content.

live chat

A program or mobile app that allows real-time communication between online users.

ugc

Content that is created by the users of an online system or service

viral

The process of a particular content item becoming widely popular by multiple people sharing it.

permanence

Indicates how long content exists or can be accessed

xml

A markup language used to store, describe, and share data on the Web.

nested comments

. When replies to comments are posted directly under the original comment.

text messaging

A method of communication in which a user types and sends short messages from one mobile phone to another.

podcast

Audio or video digital media files that are distributed through Web feeds to subscribed users.

hashtag

A keyword tag that uses a hash symbol (#) as a prefix.

unstructured data

Data that does not follow a specific format or is hard to label and organize.

voip

A technology that converts voice into digital form and delivers it using the Internet Protocol (IP). Allows the use of the Internet for real-time voice and video traffic.

immediacy

Indicates how fast content is created and distributed

tags

Keywords, category names, or metadata used to describe an online content item.