DECA MARKETING GLASSB

PR:001 Role of promotion

Communication used to inform and persuade customers

PR:002 Types of promotion

Institutional promotion and product promotion

PR:003 Promotional mix

Combination of advertising, PR, personal selling, sales promotion

PR:003 Advertising purpose

Non-personal paid communication to promote products

PR:003 Personal selling purpose

Direct interaction to persuade a customer to buy

PR:003 Sales promotion purpose

Short-term incentives to encourage purchase

PR:003 Public relations purpose

Managing company image and public perception

PR:007 Advertising media types

TV, radio, print, digital, outdoor

PR:007 Digital advertising media

Online ads such as social media and search engines

PR:007 Print advertising media

Newspapers, magazines, brochures

PR:007 Broadcast advertising media

TV and radio commercials

PR:014 Advertisement components

Headline, body copy, visuals, call to action

PR:014 Call to action

Phrase that tells customer what to do next

PR:014 Advertising headline

Main attention-grabbing message of ad

PR:014 Advertising visuals

Images or graphics used to attract attention

PR:099 Ethics in promotion

Honest and non-misleading communication practices

PR:099 False advertising

Making untrue claims about a product

PR:099 Puffery

Exaggerated claims not meant to be taken literally

PR:100 Technology in promotion

Use of digital tools to target and track audiences

PR:100 Social media marketing

Using platforms like Instagram and TikTok for promotion

PR:100 Data-driven advertising

Using analytics to target specific audiences

PR:101 Regulation of promotion

Laws controlling how businesses advertise

PR:101 Consumer protection in advertising

Laws preventing misleading promotions

PR:101 Truth in advertising

Requirement that ads must be accurate and not deceptive

PR:007 Advertising objective

Goal such as awareness, persuasion, or reminder

PR:002 Institutional promotion

Promoting an organization’s image

PR:002 Product promotion

Promoting specific goods or services

PR:003 Integrated marketing communication

Coordinating all promotional tools for consistency

PR:003 Promotional strategy

Plan for how promotion will be used to reach target market

PR:007 Advertising media selection

Choosing best media to reach target audience

PR:014 Brand message in advertising

Central idea communicated by an advertisement

PR:099 Ethical marketing practices

Promotion that respects consumers and avoids manipulation

PR:100 Targeted advertising

Showing ads to specific audience segments

PR:100 Algorithmic advertising

Ads delivered based on user behavior data

PR:101 Regulatory compliance in ads

Following legal rules in advertising content

PR:007 Outdoor advertising

Billboards and transit ads

PR:007 Direct marketing channels

Emails, SMS, direct mail used for promotion

PR:014 Advertising layout

Arrangement of visual and textual elements in ad

PR:003 Promotional objectives

Aims such as increasing sales or brand awareness

PR:099 Misleading advertising

Ads that create false impressions

PR:100 Marketing automation

Software that schedules and optimizes promotions

PR:101 Advertising standards

Industry rules for acceptable advertising practices

PR:007 Word-of-mouth promotion

Customers sharing product experiences

PR:003 Promotional consistency

Ensuring message is uniform across channels

PR:014 Advertising effectiveness

Measure of how well an ad achieves goals

PR:002 Institutional image building

Promotion focused on reputation rather than sales

PR:100 Digital engagement metrics

Clicks, views, shares used to evaluate promotion

PR:099 Ethical persuasion

Influencing customers without deception