1.3.1 Product/service design

What is product and service design?

The combination of factors needed in designing a product

What is the marketing mix?

All of the elements in a firm’s marketing strategy that are used to make products more attractive to customers

What are the elements in the marketing mix?

Product

Price

Place (how the product is distributed to the customer)

Promotion

What are the components in the design mix?

Aesthetics

Function

Economic manufacture

What are aesthetics?

How the product looks, tastes and feels

What is standard design?

Products that can’t have extra features or benefits added by the customer

What is bespoke design?

Personalised products to the customer