Rhetoric and Communication Vocabulary

Vocabulary flashcards covering foundational rhetoric terms and concepts from the transcript.

Rhetoric

The art of using language effectively to persuade, influence, or inform an audience.

Context

The surrounding situation, time, place, and cultural background that shapes a piece of communication.

Exigence

The specific problem, spark, or urgent event that prompts a writer or speaker to create a text right now.

Purpose

The ultimate goal or outcome that the speaker wants to achieve, such as convincing an audience or sharing information.

Speaker/Writer

The person, creator, or entity who produces the message and communicates it to others.

Message

The main argument, central idea, or core content being communicated in the text.

Audience

The group of listeners, readers, or viewers for whom the communication is directly intended.

Personal

Refers to an individual's private thoughts, unique background, biases, and private life experiences that shape their point of view.

Polemic

A fierce, aggressive verbal or written attack against someone else's opinions or beliefs.

Rhetorical Triangle

A visual diagram showing the essential, connected relationship between the speaker, the audience, and the message.

Concession

Acknowledgement of a valid point

Rebuttal

Offering a contrasting perspective

Refutation

Demonstrate invalidity with evidence