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Self-concept
the overall set of beliefs that people have about their personal attributes
upward social comparsion
comparing ourselves to people who are better than we are with regard to a particular trait or ability
self-perception theory
the theory that when our attitudes and feelings are uncertain or ambiguous, we infer these states by observing and the situation in which it occurs
Social comparison theory
the idea that we learn about our own abilities and attitudes by comparing ourselves to other people
Downward social comparison
comparing ourselves to people who are worse than we are with regard to a particular trait or ability
Extrinsic motivation
the desire to engage in an activity because of external rewards or pressures, not because we enjoy the task or find it interesting
Fixed mindset
the idea that we have a set amount of an ability that cannot change
introspection
the process whereby people look inward and examine their own thoughts, feelings, and motives
causal theories
theories about the causes of oneās own feelings and behaviors; often we learn such theories from our culture "(ex: āabsence makes the heart grow fonderā)
two-factor theory of emotion
the idea that emotional experience is the result of a two-step self-perception process in which people first experience physiological arousal and then seek an appropriate explanation for it
independent view of the self
a way of defining oneself in terms of ones own internal thoughts, feelings, and actions and not in terms of the thoughts, feelings, and actions of other people
self-control
the ability to subdue immediate desire to achieve long-term goals
misattribution on of arousal
the process whereby people make mistaken inferences about what is causing them to feel the way they do
intrinsic motivation
the desire to engage in an activity because we enjoy it or find it interesting, not because of external rewards or pressures
performance contingent rewards
rewards that are based on how well we perform a task
self-handicapping
the strategy whereby people create obstacles and excuses for themselves so that if they do poorly on a task, they can avoid blaming themselves
task-contingent rewards
rewards that are given for performing a task, regardless of how well the task is done
Growth mindset
the idea that achievement is the result of working hard, trying new strategies, and seeking input from others
impression management
the attempt by people to get others to see them as they want to be seen
self-awareness theory
the idea that when people focus their attention on themselves, they evaluate and compare their behavior to their internal standards and values
overjustification effect
the tendency for people to view their behavior as caused by compelling extrinsic reasons, making them underestimate the extent to which it was caused by intrinsic reasons
interdependent view of the self
a way of defining oneself in terms of oneās relationships to other people, recognizing that oneās behavior is often determined by the thoughts, feelings and actions of others
implementation intentions
peopleās specific plans about where, when, and how they will fulfill a goal and avoid temptations
Ingratiation
the process whereby people flatter, praise, and generally try to make themselves likable to another person, often of higher status
internal justification
the reduction of dissonance by changing something about oneself (ex, oneās attitude of behavior)
narcissism
the combination of excessive self-love and a lack of empathy toward others
self-evaluation maintenance theory
the idea that people experience dissonance when someone close to us outperforms us in an area that is central to our self-esteem. This dissonance can be reduced by becoming less close to the person, changing our behavior so that we now outperform them, or deciding that the area is not that important to us after all
self-affirmation theory
the idea that people can reduce threats to their self-esteem by affirming themselves in areas unrelated to the source of the threat
Counterattitudinal behavior
acting in a way that runs counter to oneās private beliefs
Cognitive dissonance
the discomfort that people feel when two cognitions conflict, or when they behave in ways that are inconsistent with their conception of themselves
Justification of effort
the tendency for individuals to increase their liking for something they have worked hard to attain
Postdecision dissonance
dissonance aroused after making a decision, typically reduced by enhancing the attractiveness of the chosen alternative and devaluating the rejected alternatives
terror management theory
the theory that self-esteem serves as a buffer, protecting people from terrifying thoughts about their own mortality
insufficient punishment
The dissonance aroused when individuals lack sufficient external justification for having resisted a desired activity or object, usually resulting in individuals devaluing the forbidden activity or object
External justification
Explaining a counterattitudinal behavior as due to something about the situation or environment (e.g., believing the behavior was justified by a large reward)
Hypocrisy induction
The arousal of dissonance by having individuals make statements that run counter to their behaviors and then reminding them of the inconsistency between what they advocated and their behavior; The purpose is to lead individuals to more responsible behavior
Cognitively based attitude
an attitude based primarily on peopleās beliefs about the properties of an attitude object
affectively based attitude
an attitude based more on peopleās feelings and values than on their beliefs about the nature of an attitude object
Central route to persuasion
when people have both the ability and the motivation to elaborate on a persuasive communication, listening carefully to and thinking about the arguments presented
Fear- arousing communication
Persuasive message that attempts to change peopleās attitudes by arousing their fears
Attitudes
evaluations of people, objects, and ideas
classical conditioning
the phenomenon whereby a stimulus that elicits an emotional response is repeatedly paired with a neutral stimulus that does not, until the neutral stimulus takes on the emotional properties of the first stimulus
Explicit attitudes
attitudes that we consciously endorse and can easily report
implicit attitudes
attitudes that exist outside of conscious awareness
Behaviorally Based attitude
an attitude based on observations of how one behaves towards an object
Attitude inoculation
making people immune to attempts to change their attitudes by initially exposing them to small doses of the arguments against their position
Attitude accessibility
the strength of the association between an attitude object and a personās evaluation of that object, measured by the speed with which people can report how they feel about the object
Elaboration likelihood model
a model explaining two ways in which persuasive communications can cause attitude change: centrally, when people are motivated and have the ability to pay attention to the arguments in the communication, and peripherally, when people do not pay attention to the arguments buy are instead swayed by surface characteristics
Heuristic-systematic model of persuasion
an explanation of the two ways in which persuasive communications can cause attitude change: either systematically processing the merits of the arguments of using mental shortcuts of heuristics
Persuasive communication
a message advocating a particular side of an issue
Reactance theory
the idea that when people feel their freedom to perform a certain behavior is threatened, an unpleasant state of resistance is aroused, which they can reduce by performing the prohibited behavior
Peripheral route to persuasion
when people do not elaborate on the arguments in a persuasive communication but are instead swayed by more superficial cues
Operant conditioning
the phenomenon whereby behaviors we freely choose to perform become more or less frequent, depending on whether they are followed by a reward or punishment
Theory of planned behavior
the idea that peopleās intentions are the best predictors of their deliberate behaviors, which are determined by their attitudes toward specific behaviors, subjective norms, and perceived behavioral control
Subliminal messages
words or pictures that are not consciously perceived but may nevertheless influence judgments, attitudes, and behaviors
yale attitude change approach
the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages, focusing on the source of the communication, the nature of the communication, and the nature of the audience