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38 Terms

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EMPHASIS
The importance or value of a part of the text-based content, often enhanced by using bold, italicized, heavier weight, darkened, enlarged or lightened text.
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APPROPRIATENESS
Refers to how fitting or suitable the text is used for a specific audience, purpose, or event, often with common fonts.
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PROXIMITY
The nearness or distance of text elements from each other, bringing closely related items together.
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ALIGNMENT
How the text is positioned on the page, which can be left, center, right, or justified.
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ORGANIZATION
The conscious effort to arrange different text elements on a page, ensuring that separated elements are still connected.
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REPETITION
The consistency of elements for unity in the design, achieved by repeating typefaces within the page.
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CONTRAST
Creates visual interest by ensuring differences between elements, such as large font vs. small font or cool color vs. warm color.
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CONSISTENCY
Maintaining uniform margins, typefaces, typestyle, and colors throughout the design.
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CENTER OF INTEREST
An area that first attracts attention, achieved by contrast of values, colors, and strategic placement.
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DIRECTIONAL MOVEMENT
A visual flow in a design as you move from object to object by way of their placement.
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RHYTHM
A movement where some elements recur regularly, creating a flow akin to the beat of music.
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PERSPECTIVE
The arrangement of objects in a two-dimensional space to simulate real-life appearance.
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DOMINANCE
The application of one or more elements to create emphasis and counteract confusion or monotony.
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ELEMENTS OF SOUND DESIGN

Key components in sound design which include dialogue, sound effects, and music.

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Dialogue

The spoken words in a film or audio piece that convey character interaction and narrative.

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Sound Effects

Artificially created or enhanced sounds added to audio production to emphasize or create ambiance.

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Music

The auditory component that provides emotional context and enhances the narrative.

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PRINCIPLES OF SOUND DESIGN

Fundamental techniques used to manipulate sound elements for cohesive audio production.

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Mixing

The process of blending different audio tracks together to achieve a balanced final sound.

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Pace

The rhythm of the audio that influences how fast or slow the narrative unfolds.

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Stereo Imaging

The spatial positioning of sound within a stereo field, creating a three-dimensional auditory experience.

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Transition

The techniques used to smoothly change from one sound or audio element to another.

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Independent Films

Movies made outside of the major studio system, often with lower budgets.

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Mainstream Films

Movies that are produced by major studios with significant budgets aimed at achieving box office hits.

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Mise-en-scène

French term meaning 'arrangement of everything that appears in the framing' of a scene.

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DESIGN PRINCIPLES AND ELEMENTS OF AUDIO AND MOTION INFORMATION AND MEDIA

Key aspects that contribute to the overall design and narrative in audio-visual productions.

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Props

Physical objects used on stage or in film to enhance the setting and story.

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Costume Design

The creation of clothing and accessories worn by characters to reflect their identities and the mood of the piece.

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Actors

Individuals who portray characters in a film, stage, or audio production.

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Scenes

Segments of a narrative that typically occur in a single location and time.

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Hair and Make-up

The artistry of styling hair and applying cosmetics to enhance or alter an actor's appearance.

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Special Effects

Techniques used to create illusions or simulated environments in film.

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Musical Score

The background music composed specifically to accompany and enhance the narrative and emotional tones.

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Camera Movement and Angle

Techniques involving the positioning and motion of the camera to shape how a story is visualized.

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Motion Media Process

The series of stages involved in creating motion media from conception to completion.

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Preproduction

The planning stage of media production where scripts, budgets, and schedules are established.

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Production

The actual filming stage where the planned material is captured.

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Postproduction

The editing stage where the captured material is processed and finalized for release.