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average total cost
tells you how much profit/loss you’re making
= total cost / quantity
average variable cost
= total variable cost / quantity
average fixed cost
= total fixed cost / quantity
marginal cost
tells you how much you produce
= change in total cost / change in output
profit
= total revenue - total cost
how to find it using the graph
find the quantity by finding where MC = MR
look at the demand line for that quantity, down till the ATC of that quantity
that box creates the box for profit
= (price - ATC) x output
consumer surplus
on a graph: below the demand curve, above the price (equilibrium)
= ½ base x height
producer surplus
on a graph: above the supply curve, below the price (equilibrium)
= ½ base x height
deadweight loss
= ½ base x height
elasticity
= % change in quantity / % change in price
% change = [(new number - old number) / old number] x 100
least cost rule
= MPL / PL = MPC / PC
marginal product of labour / price of labour = marginal product of capital / price of capital
when this is true, you maximise your output while minimising your cost
talks about the idea of hiring workers and machines/capital
utility maximising rule
= MUA / PA = MUB / PB
when the utility per $ spent for one thing you’re consuming = the utility per $ spent for the other thing you’re consuming, is when you’re maximising your utility
marginal utility
= change in total utility / change in quantity
marginal utility falls as quantity increases, due to the laws of diminishing margin utility
tells you the additional satisfaction you get from consuming something again