Thẻ ghi nhớ: Lesson 3: Market Research | Quizlet

survey

a method of collecting information from people, often using questions

e.g. The company conducted a _____________________ to find out how satisfied customers were with the new app.

product

item that is made or sold by a company

e.g. The company launched two new _____________________ in the summer collection

focus group

a small group of people brought together to discuss a product or idea

e.g. The design team used a _____________________ to test reactions to the new packaging.

in-depth interview

detailed one-to-one interviews used to explore opinions or experiences

e.g. _____________________ interviews with customers revealed why they stopped using the service.

to collect

to gather information, data, or items together

e.g. We _____________________feedback from over 200 students after the course.

to gather

to bring together information, data, or people

e.g. The researchers _____________________data from several European universities

sample size

the number of people included in a survey or study

e.g. A larger _____________________ usually makes the results more reliable.

primary research

research you do yourself by collecting original data

e.g. The students carried out _____________________research by interviewing local shop owners.

secondary research

research based on existing information, such as books or reports

e.g. She used _____________________ research from academic journals to support her argument.

marketing strategies

plans used by companies to promote and sell products

e.g. The company changed its _____________________to reach younger customers.

desk research

research done by collecting information that already exists, often online or in reports. A form of secondary research.

e.g. Before launching the product, they did _____________________ research on competitors.

customer satisfaction

how happy customers are with a product or service

e.g. _____________________ increased after the company improved its delivery times.

target group

the specific group of people a product or message is aimed at

e.g. The advertisement was designed for a young _____________________ aged 18-25.

to launch

to introduce a new product or service to the market

e.g. The company plans to_____________________ the new smartphone next month.

quantitative research

research based on numerical data and statistics

e.g. _____________________ researchshowed that 70% of users preferred the new design.

product tester

a person who tries a product and gives feedback before it is sold.

e.g. _____________________ reported several issues with the first version of the app.

respondent

a person who answers questions in a survey or interview

e.g. Each _____________________ completed a questionnaire about their shopping habits

to gauge

to judge or measure something

e.g. The company used online reviews to _____________________customer opinion.

qualitative research

research based on descriptions, opinions, and non-numerical data

e.g. _____________________ research helped the team understand why customers prefer certain brands.

viable

capable of working successfully or being effective

e.g. The idea is only_____________________ if we reduce production costs.

data anaylsis

the process of examining data to find patterns or conclusions

e.g. _____________________ showed a clear increase in online sales after the campaign.

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