Chapter 9 - Judgement and decision making

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Cognitive Psychology

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46 Terms

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Anchoring

A cognitive bias where people rely too heavily on the first piece of information they encounter when making decisions.

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Availability Heuristic

A mental shortcut where people assess the probability of an event based on how easily examples come to mind.

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Base Rate Frequencies

The general probability of an event occurring, regardless of specific details.

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Conjunction Fallacy

A cognitive bias where people believe that specific conditions are more probable than general ones.

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Decoy Effect

A cognitive bias where a third, less attractive option influences preferences between two options.

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Deliberation-without-Attention Effect

A phenomenon where individuals make better decisions when they don't actively focus on the decision-making process.

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Descriptive Theories

Theories that describe how people actually make decisions, highlighting biases and heuristics.

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Endowment Effect

A cognitive bias where people assign greater value to things they own than to equivalent items they do not own.

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Expected Value

A calculation in decision theory representing the average outcome if a decision is repeated many times.

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Fluency Heuristic

A bias where people prefer information or options that are easier to process or recognize.

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Framing

The way information is presented influences decisions and judgments.

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Gambler’s Fallacy

The mistaken belief that future probabilities are influenced by past events.

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Heuristics

Mental shortcuts or rules of thumb that simplify decision-making.

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Hot-Hand Effect

The cognitive bias where people believe a successful random event will continue to be successful.

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Irrational Behavior

Actions or decisions that deviate from rational, logical thinking.

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Law of Small Size

The fallacy of assuming small samples are representative of larger populations.

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Less-is-More Effect

A cognitive bias where having less information leads to better decision-making.

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Loss Aversion

The principle that losses are psychologically more painful than equivalent gains are pleasurable.

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Negative Utility

A state where a decision or outcome decreases overall well-being or satisfaction.

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Neuroeconomics

An interdisciplinary field studying how the brain makes economic decisions.

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Neuromarketing

Using neuroscience to understand consumer behavior and evaluate marketing strategies.

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Normative Theories

Models in decision-making that describe how people should make decisions based on logic.

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One-Clever-Cue Heuristic

A decision-making strategy where individuals rely on a single, prominent cue.

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Optimal Defaults

Pre-set options that influence people's decisions, as they often stick with the default.

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Positive Utility

A state where a decision or outcome increases overall well-being or satisfaction.

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Predictably Irrational

The concept that people behave irrationally in systematic ways contrary to traditional economics.

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Prospect Theory

A theory that describes how people make decisions involving risk, emphasizing loss aversion.

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Psychological Bias

Systematic patterns of deviation from rational decision-making.

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Rational Behavior

Decision-making based on logic, evidence, and consistent preferences.

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Rational Choice Theory

A framework for understanding human decision-making by evaluating all options for maximum benefit.

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Recognition Heuristic

A decision-making shortcut where individuals choose recognized options over unrecognized ones.

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Representativeness Heuristic

A mental shortcut where probability judgments are based on similarity to prototypes.

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Risk

The uncertainty about the outcomes of a decision.

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Risk Averse

A tendency to prefer outcomes with lower uncertainty.

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Risk Seeking

A tendency to prefer taking risks to achieve higher potential rewards.

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Status Quo Bias

A cognitive bias that leads to a preference for the current state of affairs.

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Subjective Value

The perceived worth of an object, which varies based on individual preferences.

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Sunk Cost Effect

The phenomenon of continuing an endeavor based on already invested resources.

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Take-the-Best-Cue Heuristic

A decision-making strategy relying on the best cue available while ignoring others.

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Tallying

A decision-making strategy where individuals weigh positive and negative attributes.

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Thinking Fast (or System 1)

The intuitive and automatic mode of thinking based on heuristics.

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Thinking Slow (or System 2)

The deliberate and logical mode of thinking requiring conscious attention.

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Transaction Costs

The costs involved in making an economic exchange.

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Utility

The satisfaction or benefit derived from a particular choice.

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Willingness to Pay

The maximum amount a person is willing to spend to obtain a good or service.

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Zero Price Effect

The phenomenon where free items are perceived as disproportionately valuable.