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Size of market
The total number of consumers or potential buyers in a given market.
Price of related goods
The price changes of substitutes or complements that can affect the demand for a good.
Income
Consumer income levels that can affect the demand for normal or inferior goods.
Tastes and preferences
Consumer likes and dislikes that influence their purchasing decisions.
Expectations
Consumers' beliefs about future conditions that can influence their current purchasing behavior.
Government action
Actions such as taxes and subsidies that can affect market behavior and prices.
Opportunity cost
The value of the next best alternative foregone when making a production decision.
Technology
The application of scientific knowledge for practical purposes that can influence production efficiency.
Prices/availability of inputs
The costs associated with production resources that can affect supply.
Expectations of future profit
Projections about profitability that can influence sellers' production decisions.
Number of sellers
The total count of businesses offering a product in the market, affecting competition and supply.