IEVENTS MIDTERMS

Gatherings of people for business, educational, or organizational purposes. These can range from small team meetings to large annual general meetings. Effective meetings require clear agendas, the right participants, and defined objectives to ensure productivity.

MEETINGS

Reward-based events designed to motivate and recognize employees or business partners. These often involve travel and unique experiences, serving as tools for boosting morale and performance.

INCENTIVES

Larger, often multi-day events focused on sharing knowledge, networking, and professional development. Conferences require detailed planning, including venue selection, registration, and program scheduling

CONFERENCES

Broad category covering everything from trade shows and expos to product launches and cultural festivals. Each event type has unique requirements for logistics, promotion, and stakeholder management

EVENTS/EXHIBITIONS

IMPORTANCE OF MICE MANAGEMENT

• Economic and social benefits for host destinations and organizations

• Enhances business relationships, knowledge sharing, and professional development

• Skills in project management, stakeholder coordination, budgeting, and risk management

CORE ELEMENTS FOR SUCCESSFUL MICE MANAGEMENT

1. Event Concept and Proposal

• Developing a clear vision, objectives, and proposal for the event. 

2. Venue Selection

• Choosing the right location based on event needs, accessibility, and facilities.

3. Program Design

• Crafting a detailed schedule that aligns with event goals and participant expectations. 

4. Logistics

• Managing technical, F&B, security, crowd control and on-site execution of the event

5. Stakeholder Management

• Coordinating with sponsors, suppliers, delegates, and other partners

6. Evaluation

• Conducting post-event reviews to measure success and identify improvements

1. Define the event’s purpose and desired outcome

2. Prepare and distribute a clear agenda in advance

3. Select appropriate participants and roles

4. Start and end on time to respect attendees’ schedules

5. Assign clear action items and responsibilities

6. Gather feedback for continuous improvement

Best Practices for Effective Meetings and Events by Alexandria Hewko

Kinds of events

1. Ordinary Events - occur naturally in our environment and in our daily lives 

2. Special Events - people gather together for a purpose; some people need to travel to participate, while some spend a lot of time and resources planning for the event and making sure that everything unfolds as expected.

TYPES OF SPECIAL EVENTS

• Personal Events (small)

• E.g. Birthday, Wedding, Funeral, House Warming, Gender Reveal, Baby Shower
  

• Corporate Events (medium)

• E.g. Product Launch, Trade Show, Sales & Marketing Event

• has an host. 
  

• Community Events (large)

• E.g. Festival, Olympics (every 4yrs), Political (national and midterm election, meeting de avanza), Religious(alay-lakad, pabasa)

Process that involves setting the objectives and the means to achieve them.

PLANNING

STEPS IN PLANNING

CONCEPT

FEASIBILITY

TASKING

SCHEDULING

BUDGETING

APPROVAL

SITE SELECTION

MARKETING

RISK ASSESSMENT

MONITORING AND EVALUATION

the schedule of cash inflow and outflow. Cash needs to be ready at hand when you need it. Receivables are good, but cash is needed at some point when preparing for an event.

CASH FLOW

the minimum point where revenue meets cost. It is discussed in detail in the next unit under accounting principles.

BREAK-EVEN POINT

how much the event earns in gross receipts. Revenue sources include sponsorship, exhibit space rental, advertising space in souvenir program or directory of exhibitors, product presentations, gate receipts or ticket sales, sale of exhibitors’ directory and/or merchandise items, seminar fees, website advertising and any other activity which results in the inflow of money.

REVENUE

the expenses or how much it will take to stage the event. Cost can either be fixed or variable.

COST

the formal M.I.C.E. industry began to take shape during the ?

19th century industrial revolution, which increased the need for business meetings and travel

The M.I.C.E. sector started in ?

EUROPE

The first incentive trip was conducted in ?

1910 by the National Cash Register Company, rewarding top performers with travel incentives to motivate employees.

From ?, the M.I.C.E. industry stagnated due to global conflicts, severely limiting congresses and conferences.

1914 to 1945

After WWII, the industry boomed, fueled by the rise of multinational corporations and the expansion of ?

COMMERCIAL AIR TRAVEL

Individuals, groups, or organizations that have a vested interest in the planning, execution, and outcomes of an event. 

EVENT STAKEHOLDERS

Directly involved and heavily invested in the event

PRIMARY

Indirectly affected, with less influence

SECONDARY

Minimal involvement or impact

TERTIARY

EVENT MONITORING AND EVALUATION

EVENT CONCEPT

APPROVAL

TASK DELEGATION

EVENT CULMINATION

the possibility of loss or injury

RISK

4’S?

RELAY

REACT

RECORD

RECOGNIZE

binding agreement which the law can enforce.

CONTRACT

the major parts of a simple agreement

PARTIES

BACKGROUND

BODY OF AGREEMENT

INTEGRATION CLAUSE

SIGNATURE

OTHER CLAUSES

(6) types of seating arrangements:

• Classroom

• Theater

• U-shaped

• Banquet

• Cocktail (no chairs) 

• Exhibit

prior to the event helps anticipate the number of confirmed participants and make the necessary arrangements, such as for chairs, food, transportation, handouts/materials, etc.

PRE-REGISTRATION OR REGISTRATION

RSVP?

RESPOND IF YOU PLEASE

various things to consider when designing the stage

FUNCTION OF THE STAGE AND CREATIVITY

Why Organizational Structure Matters?

CLARITY IN ROLES

IMPROVED COMMUNICATION

ENHANCED EFFICIENCY

ACCOUNTABILITY

Types of Organizational Structures

FUNCTIONAL

PROJECT-BASED

GEOGRAPHICAL

KEY ASPECTS OF EVENT COMMUNICATION

 Event Communication Plan

Internal Communication

External Communication

Multi-Channel Communication

Continuous Engagement