[ 2MID ] MIL - What is Media?

Medius

Media comes from this Latin word meaning Middle

Media

These are responsible for the information that they disseminate and is trying to influence us all the time.

George Gerbner

He believed that “People with prolonged exposure to television tend to view the world as dangerous and tend to distrust other people.”

The Mean World Syndrome

A proposed cognitive bias wherein people may perceive the world to be more dangerous than it is. This is due to long-term moderate to heavy exposure to violence-related content in mass media.

Means

What does media mean?

Media

It is a method, instrument, and agency; at the same time, it is a container that holds something together.

EDSA II

Name this event

• January 16, 2001

• A text message calling out concerned citizens to mass up:

• FULL MBLSN 2DAT AT EDSA GO 2 EDSA WEAR BLCK BRING UR FRENDS

• EDSA Shrine; 8PM

• 20,000 gathered

• More gathered second day in MM and nearby provinces
  

Technologia

Greek term for technology

Logia

This means systematic

Techne

This means application of art or knowledge

People are Media

People continue to pass on or perpetuate certain knowledge or arts.

People become Technology

People mediate or embody culture passing on a cultural practice to those who come after them.

Phaedrus

A dialogue written by Plato

Thamus

King of Egypt; believed that the invention of the writing system will not aid memory but it will cause people to be forgetful. It will not give wisdom but only a “quantity of information”

Theuth

Egypt Inventor God; believed that the invention of the writing system will improve both the WISDOM and MEMORY

Environment

The natural medium we see through Media.

Technology

This changes how we process knowledge—instead of memorizing we rely on external storage.

People

These were the primary sources of knowledge before mechanical and electronic media.

Binukot

A secluded women raised to memorize epic stories and oral traditions. They were human libraries, keeping culture alive.

Mediation

• This is the process of representing or conveying something.

• Ideas, knowledge, and reality can only be encountered in their materially contained form.

• Media as people

Mediatization

• Media in the sense of mechanical and electronic media technologies

• The presence of media has become a structural condition for the determination of society and outworking cultural practices.

• The world reconfigured by Media

Message

This of any medium or technology is change of scale or pace or pattern that it introduces human affairs.

Harold Innis

He argues that each medium creates its own information and knowledge monopoly.

Print Media

• Amplified writing and gave birth to the new world.

• Introduced books of all sorts from religious to scholarly to artistic texts.

• Everyone is exposed to exactly the same texts that experts are exposed to and their own discoveries.

Motion Picture

• the potential to deeply immerse viewers in specific topics or issues, providing detailed insights and emotional resonance.

• it can offer a more nuanced exploration of complex subjects and encourage critical thinking

Fahrenheit 451

A 1953 dystopian novel by American writer Ray Bradbury. It presents a future American society where books have been outlawed and "firemen" burn any that are found.

Guy Montag

The protagonist of Fahrenheit 451

Binukod

Binukot comes from this word which indicates being confined and separated.

Bukot

This word suggests blanketing or being blanketed.

Cultivation Theory

This theory indicates that heavy viewing can result in the viewer adopting a set of beliefs based on content rather than facts.

Mass Communication

comprises the institutions and techniques by which specialized groups employ technological devices to disseminate symbolic content to large, heterogeneous, and widely dispersed audiences (McQuial, 1969).

Mediated

Limited in reach

Individuals/Teams

Mass

Huge audiences at the same time

Huge, powerful, and extensive organizations

Reality TV

A hybrid television genre that mixed the serial drama and documentary

Traditional Media

This media became synonymous with the seven most common forms of media: books, newspapers, magazines, sound recording, radio, television, and film.

Interpersonal

two to three individuals interacting through the use of their voices and bodies.

Mediated Interpersonal

Technology stands in between the parties communicating and becomes the channel by which the message is sent or received.

Small Group

involves three or more persons

Organizational

communication in a work environment

Public

one person communicating to a large number of people