Concert Management Exam One

Why do artists tour?

To promote music, make money, build fanbase, promote a specific song, and build social media presence.

Who are the people needed to put on a show?

Management, artist, promoter, agent, and attendees.

What is a hard ticket?

A ticket that is specifically for the artist performing and represents the artist's value.

What is a soft ticket?

Events like conferences or festivals where the artist isn't the main draw and their ticket sales don't matter.

What are corporate events in touring?

Private events where artists perform, such as a concert for employees, like Chick-fil-A, that typically pay a lot.

What are promotional dates?

Dates where the artist performs for exposure, not necessarily for financial gain, like at iHeartRadio festival.

What are the different types of tour dates?

One offs, tour dates, fly dates, acoustic dates, club dates, fair shows, festivals, support dates, routing dates, international dates, benefits, and drive-ins.

What happens most times at the beginning of tours financially?

Most tours start in the red.

What is the role of an agent?

To book shows, manage deals, work out venue specifications, route shows, manage relationships, sign artists, build packages, and determine the value of an artist.

What is a radius clause?

A contractual agreement that prevents an artist from performing within a specific distance and time frame around a show.

Why is it important to always get offers in writing?

To ensure there is a formal record of agreements made.

What must be included in an offer when booking an artist?

Buyer's contact information, venue details, financials, and provisions for hotels or meals.

What is the significance of detailed offers in the booking process?

They help clarify expectations and cover all necessary aspects of the performance.

What do promoters do in the music business?

They handle marketing, ticket sales, and ensure the day of the show runs smoothly.

What is the key role of artists during a performance?

To create an engaging show, perform well, promote the event, interact with fans, and be as flexible as possible.

What do ticket buyers contribute besides purchasing tickets?

They also buy merch, concessions, and help promote the show through word of mouth and social media.

Why is social media important for artists after a show?

It helps build their fanbase and increases visibility.

What are the primary reasons artists tour?

To promote music, generate revenue, build a fanbase, and create exposure for specific songs.

What is a guarantee in concert touring?

A predetermined amount paid to an artist to perform, regardless of ticket sales.

What revenue sources do touring artists typically have?

Date revenue (guarantees and backend), merchandise sales, sponsorships, and label support.

How does market traffic impact touring decisions?

Artists should avoid scheduling multiple shows in close proximity to prevent competing choices for fans.

What tools can artists use to determine their touring markets?

Data from platforms like Spotify, Instagram, and local radio charts to understand fan locations.

What types of venues are commonly used for concerts?

Clubs, ballrooms, churches, theaters, PACs, auditoriums, mid-size and large arenas, amphitheaters, stadiums, grand stands (fairs and festivals), speedways, and festival grounds.

What are the benefits of using churches as concert venues?

Lower rental costs, no merch fees, volunteer help for setups, and they don't charge for parking.

What is the typical audience capacity for clubs?

Clubs generally have a capacity of 1,000 to 2,000 seats.

What is the typical audience capacity for ballrooms?

Ballrooms typically accommodate 500 to 1,200 seats, depending on the venue size and layout.

What is the typical audience capacity for churches?

Churches can accomodate 9,000 seats, varying by the specific church and its design.

What are the perks of theaters and PACs?

Theaters and PACs have real dressing rooms, as opposed to nurseries in churches, for example.

Are most auditoriums typically older or newer?

Most auditoriums are typically older venues.

What is the typical audience capacity for large arenas?

Large arenas typically accommodate about 16,000 seats, and typically have curtain systems they can set up to make the arena seem smaller.

What is the typical audience capacity for grand stands?

Grand stands can accommodate about 25,000 people, depending on the event and configuration.

What is the typical audience capacity for festival grounds?

Festival grounds can typically accommodate 100,000+ attendees, depending on the layout and event specifics. Ex; Bonnaroo.

What value does an American artist tend to have overseas?

Typically, an American artist's worth overseas is about half compared to their domestic value.

What are backend deals in concert touring?

Revenue artists earn based on ticket sales after expenses are covered, often negotiated in addition to guarantees.

What are the primary responsibilities of a manager?

To know when to tour, where to tour, approve offers, build budgets, create riders, help design the show, help organize the tour, promote, and oversee the promotion budget.